Evaluation of Consumer Satisfaction Level at Standard Chartered Bank “Dhanmondi” Branch
Research Topic:
“Evaluation of Consumer Satisfaction Level At Standard Chartered Bank “Dhanmondi” Branch”
Introduction:
Since Service Quality Assurance is a new concept in the Banking and Financial Service industry, collection of data based on Literature Review is one of the biggest constraints in the research. Most of the review done on the research has been through the web. The study provides an over view of the implementation of Internal Service Measures in Standard Chartered Bank and the role of Service Assurance in maintaining outstanding customer services.
Research Context:
This research brings forward the various concerns that created by consumers. From this research we can learn about the general banking function, structure of SCB and it’s procedures, rules, regulations and overall banker’s customer relationship.
Literature Review:
Standard Chartered is the world’s leading emerging markets bank headquartered in London. Its businesses however, have always been overwhelmingly international. This is the summary of main events in the history of standard chartered and some of the organizations with which it merged. Standard chartered is named after two banks which merged in1969. They were originally known as the standard bank of British South Africa and the chartered bank of India, Australia and china. Of the two banks, the chartered bank is the older having been founded in 1853 following the grant of a royal charter from Queen Victoria. The moving force behind the chartered was a Scott, James Wilson, who made his fortune in London making hats. James Wilson went on to start the economists, still one of the world’s pre-eminent publications. Nine years later, 1962, the standard bank was founded by a group of businessmen led by another Scott, John Paterson, who had immigrated to the Cape Province in South Africa and had become a successful merchant. Both banks were keen to capitalize on the huge expansion of trade between Europe, Asia and Africa and to
“Evaluation of Consumer Satisfaction Level At Standard Chartered Bank “Dhanmondi” Branch”
Introduction:
Since Service Quality Assurance is a new concept in the Banking and Financial Service industry, collection of data based on Literature Review is one of the biggest constraints in the research. Most of the review done on the research has been through the web. The study provides an over view of the implementation of Internal Service Measures in Standard Chartered Bank and the role of Service Assurance in maintaining outstanding customer services.
Research Context:
This research brings forward the various concerns that created by consumers. From this research we can learn about the general banking function, structure of SCB and it’s procedures, rules, regulations and overall banker’s customer relationship.
Literature Review:
Standard Chartered is the world’s leading emerging markets bank headquartered in London. Its businesses however, have always been overwhelmingly international. This is the summary of main events in the history of standard chartered and some of the organizations with which it merged. Standard chartered is named after two banks which merged in1969. They were originally known as the standard bank of British South Africa and the chartered bank of India, Australia and china. Of the two banks, the chartered bank is the older having been founded in 1853 following the grant of a royal charter from Queen Victoria. The moving force behind the chartered was a Scott, James Wilson, who made his fortune in London making hats. James Wilson went on to start the economists, still one of the world’s pre-eminent publications. Nine years later, 1962, the standard bank was founded by a group of businessmen led by another Scott, John Paterson, who had immigrated to the Cape Province in South Africa and had become a successful merchant. Both banks were keen to capitalize on the huge expansion of trade between Europe, Asia and Africa and to
References: http://www.scribd.com/doc/21556147/Project-on-Standard-Charted-Bank http://www.scribd.com/doc/36070899/Brm-Scb-Research-Report-Final http://www.scribd.com/doc/40868826/1-My-Intern-Proposal