Preview

Ethical Trade at ASOS experienced substantial

Better Essays
Open Document
Open Document
1426 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ethical Trade at ASOS experienced substantial
Ethical Trade at ASOS
ASOS experienced substantial growth in its first decade. This growth came in the nature of the size, location, operating methods of the company, and they worked a lot on growing responsibility to behave ethically in relationship with supply their partners, customers, colleagues, and shareholders. Moreover, ASOS’s own brand clothing garments are from around the world, in China, India, Turkey, and Eastern Europe. No matter in what country they buy its garments, ASOS wants to ensure the public that they respect workers’ rights, maintains safe working conditions, follow local employment laws, and protects the environment. And, by the way, ASOS believes that safe and fair working conditions produce the best quality goods and long-term commercial success they have.1
In July 2008, ASOS implemented as their ethical business model called: Ethical Trade Initiative (ETI) Base Code. This is an alliance of non-governmental and trade union organizations, that support other companies for the ethical trade support. ASOS became a member of ETI since 2009 and continued to dealing with and improving the problems and situations surrounding fair trade and ethical overseas suppliers. As a member of ETI, every year they submit a report, which contains their performance, commitments, and targets. ETI organization gives back feedback on the report, manages risk assessment, and improvement programs. Additionally, ASOS had to create its own standards, codes, and policies look like.2
Compliance with local laws;
Employment is freely chosen;
Freedom of Association and the right to collective bargaining are respected;
Working conditions are safe and hygienic;
Child labor will be not used;
Living wages are paid;
Working hours are not excessive;
No discrimination is practiced;
Regular employment is provided;
No harsh or inhumane treatment is allowed;
Environment protection;
Communication and supervision.
ASOS is sending an independent group of experts to their various



References: 1. “The Green Room.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/sustainable-fashion/the-green-room.aspx 2. “Ethical Trade.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/ethical-trade.aspx 3. “Sustainable Fashion.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/sustainable-fashion.aspx 4. “Asos Ethical Standards.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/~/media/Files/A/ASOS/documents/asos-ethical-standards.pdf 5. "Sustainable Supply Chain Support." Supply Chain Support, Ethics. N.p., n.d. Web. 25 May 2014. From: http://www.re-assurance.co.uk/services/ethical-audits--supply-chain-support/sustainable-supply-chain-support/ 6. "Get Involved." Ethical Trading Initiative. N.p., n.d. Web. 25 May 2014. From: http://www.ethicaltrade.org/get-involved 7. "Ethics at ASOS." Rmtheory2practice. N.p., n.d. Web. 25 May 2014. From: http://rmtheory2practice.wordpress.com/2012/10/24/ethics-at-asos/ 8. "ASOS Green Room: Sustainable Fashion at a Click." Voix Magazine. N.p., n.d. Web. 25 May 2014. From: http://voixmag.com/asos-green-room-sustainable-fashion-at-a-click/

You May Also Find These Documents Helpful

  • Good Essays

    It’s clear that Lululemon is reliant on third-parties for the supply and the manufacturing requirements of its athletic apparel. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). These issues are manageable for numerous multinational establishments; however, this is not the circumstance for Lululemon as it has few supplier replacements…

    • 247 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    LEG 500

    • 1991 Words
    • 6 Pages

    Three ideas: make your supply chain more ethical | Smarta. [ONLINE] Available at http://www.smarta.com/advice/suppliers-and-trade/business-suppliers/three-ideas-make-your-supply-chain-more-ethical/. [Accessed 15 August 2014].…

    • 1991 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Victoria’s Secret is known for their excessive advertising, and was one of the companies targeted in their campaign. After two years of campaigning, Forest Ethics had finally succeeded. In 2006, Victoria’s Secret agreed to increase the recycled content in its paper, to give preference to FSC certified paper, and to not use paper from endangered forests (The Issue). Since then, Victoria’s Secret has introduced new programs to reduce the use of energy and reducing or reusing materials whenever they can. Victoria’s Secret is dedicated to recycling by packaging items more efficiently, eliminating PVC containers, and pallet recycling. Victoria’s Secret is also devoted to reducing the waste of energy and climate. Some efforts they are making towards the reduction of energy and climate were by adjusting the temperature set points during the day and more so at night to reduce air-conditioning use, potentially saving energy and money. They also replaced 42,000 higher wattage light bulbs in over 900 stores, with lower wattage and higher efficiency to conserve the use of energy. Victoria’s Secret is highly dedicated to protecting the environment and giving back to the community, the real concern is where their products are being…

    • 1447 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Lululemon

    • 1399 Words
    • 6 Pages

    Greenlight Apparel is an athletic gear company with a mission “proving to provide” simple and challenging lifestyle. The motto, “Wear it for Good” , says it all about how their company is unique. Greenlight Apparel also produces in a sustainable and a decent way while donating their profits to the educational programs to lower down the poverty margin line in the world. Greenlight’s behavior as an apparel company has helped in providing and financing opportunities to women and children’s over the world and communities. The CEO of the company Sonny Aulakh states, “an area greatly affected by both the environmental and child labor issues”. As he also notes, “The people there see right through it. It’s a part of their culture.” Being an Indian and coming from the part where poverty is high on the margin line says it all about the culture and how the environment has changed the lives of children and how child labor is highly rated. Greenlight Apparel is doing their best to change the world and save the environment as well as young children from ruining their childhood.…

    • 1399 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The ethical dilemma within American Apparel is classic example indicating that recognizing an ethical issue is never an easy thing. It has become a successful clothing and fashion company for decades of years and it was well-known for its insistence of product quality which are featured as whole organic and “made in US” Meanwhile, American Apparel was admired for its continual exploration for the optimal social warfare for its employees in terms of labor, compensation, medical care and job security etc.…

    • 449 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Swot Analysis Of Topshop

    • 1099 Words
    • 5 Pages

    Moreover, the ecological factors will influence Topshop. Most of the consumers are more willing to choose a brand that has positive image and eco-friendly. Start from 2008, the uk government plans on “green-initiative”project to increase people's environmental awareness. Topshop launches the sustainable clothing action plan. The company uses this…

    • 1099 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Framework for Ethics

    • 839 Words
    • 4 Pages

    Regulations, moral values along with business ethics, form the basis of governance in the corporate world. Ethical standards should decide situations that are not expressly governed by regulation or law. Ethics is defined as standards used by companies to conduct their business operations. Standards are what define a company (Corey et al, 2011). Ethics should not be used as a sale item to the highest bidder. It would be easy for a company to ignore ethics in a bid to increase its sales and profits. It will only take such a company to deviate from its standards and tarnish its name. It is vital for a company, therefore, to adhere to standards. Standards should be the drive of any business decision. If customers realize, that a company is unable to make right decisions, the impression the company leaves to the customers may be unfavorable and changing this image may be an overwhelming task. To alleviate the burden of establishing and maintaining standards in corporations, different techniques have been set up to measure the structural and behavioral organizational ethics. Six Sigma and Balanced Scorecard are some of the models used by companies to enhance business performance and ethics.…

    • 839 Words
    • 4 Pages
    Good Essays
  • Good Essays

    There are a number of ways how organisations can improve the way they operate ethically and I will be assessing how a large organisation such as Dial-a-Phone can function more ethically. Dial-a-phone is national mobile phone provider who are owned by the even bigger company Phones 4U. Organisations are often scrutinised for not operating more ethically, and it is important that organisations act on this criticism.…

    • 998 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Keep the unique ethical climate of each market in mind when crafting your code of ethics to ensure that it is relevant to the international arena. Follow local customs and traditions at your discretion. Decide on a case-by-case basis which local customs to follow and which to avoid when it comes to victimless issues. Use your code of ethics when dealing with humanitarian and environmental issues, such as child labor or deforestation, and use your discretion in issues such as bribery or wage considerations. You may, for example, decide to offer cash gifts to government officials in a country where there is no other reasonable way to gain a foothold in the market, but you may decide not to enter a country if raw materials must be gained through suppliers who use indentured labor Apply your standards equally in all markets, and among all subsidiaries. Stick to your standards, whatever they are. If you have a policy of following your home country's ethical standards around the world, be prepared to turn down opportunities in markets with unfavorable ethical climates. Respond courteously and…

    • 526 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Cheap Labor Condition

    • 1110 Words
    • 5 Pages

    Large apparel companies do not want to be associated with offshore suppliers that violate basic human rights due to immense pressure from consumers and Non profit Organizations. An example given in the article states that “Shares of Inc tumbled through the late 1990s as a stream of reports emerged about poor working conditions at Nike Supplier factories in China and Vietnam”. This resulted in…

    • 1110 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Ethical Companies

    • 12008 Words
    • 49 Pages

    The Ethisphere Institute, a leading international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, announced the official unveiling of the 2011 World’s Most Ethical Companies. This year’s honorees have gone above and beyond to prove business ethics are paramount to the success of a company’s brand and bottom line. In its fifth year, the World’s Most Ethical Companies recognizes organizations that promote ethical business standards and practices by exceeding legal minimums for compliance, introducing innovative ideas that benefit the public and forcing their competitors to follow suit.…

    • 12008 Words
    • 49 Pages
    Powerful Essays
  • Powerful Essays

    greek mythology

    • 4472 Words
    • 16 Pages

    The same environmental sensibilities that have swept the foodie world (farm-to-table, organic produce) are making inroads in the fashion universe as the environmental movement continues its rise and new technology produces refined synthetic and recycled materials.…

    • 4472 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    The definition of “green design” is relatively simple. Green design is the intention to reduce or completely eliminate negative environmental impacts through thoughtful designs. The term often refers to the movement in the architecture and engineering industries towards buildings that incorporate the local environment and take advantages of nature resources such as sunlight, wind patterns, and geographic location to minimize the impact of building on the local, regional, and global environment. Sustainable building design attempts to make it healthier, less wasteful, and with fewer impacts on the natural environment through building design, materials, and building operations. Sustainable design tries to maximize overall efficiency and energy efficiency as well. Nowadays, however, the meaning of “green/sustainable design” encompasses not only buildings but all industries. The idea of “green” or “sustainable” entered the mainstream and has attracted public attention. There are many reasons why that concept is entering the mainstream and catch the attention of people: global warming, rising energy cost, the growing awareness and liability costs associated with “contamination of nature”, declining oil reserves, and concerns about limited supply.…

    • 3162 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Supply professionals take on critical roles with regard to leading and directing the development and integration of sustainability and social responsibility policies and strategies into the organization as well as the supply chain. Moreover, supply professionals are also in the position to reinforce the importance of a personal commitment, from organizational members, and how this commitment impacts the sustainability and social responsibility efforts and outcomes. While there are many aspects of sustainability and social responsibility, the specific areas of diversity includes human rights and environment. By (1) establishing an ethics policy, (2) providing ethics training, (3) enlisting an ethics ombudsman, (3) performing checks and balances, and (4)…

    • 2887 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Patagonia, the premium outdoor clothing retailer, has identified a niche group for which they market their products and service of bettering the world with their products. Patagonia’s customers are athletic and appreciative of the outdoors. They are environmentally conscious and will go out of their way to ensure their personal choices are not adversely affecting the environment. They’re willing to pay for quality and the use of more environmentally friendly practices that may cost more than traditional manufacturing and production methods.…

    • 500 Words
    • 2 Pages
    Good Essays