Environmental and Consumer Influences Analysis
Environmental and Consumer Influences Analysis
PSY/322
September 2, 2013
Mary-Lynne Ament
Environmental and Consumer Influences Analysis
Consumer purchasing decisions are based on many factors. There are psychological and social factors that play huge roles in a consumer picking certain products or services to purchase for their personal use. There are also many external factors that play a role such as political, legal, ecological, cultural, technological, and business ethics. Most of these factors are considered by an individual when purchasing and birth control a product that a lot of these various influences will affect a consumer’s decision whether or not to use it.
Birth control has been a topic that has been the source of many debates over the past several years. By understanding the psychological and social factors that are involved with this product will help to explain why it has been a sensitive topic for so many people. The perception of birth control is that it encourages sexual relations prior to marriage. Most parents do not agree with the idea of giving their teenage daughters birth control because they believe it enables them to have sex. In reality, teenagers are going to do what they want whether or not they are given birth control. This product’s main purpose is to be a preventative for pregnancy but it also has many other uses. Birth control is used to regulate a woman’s menstrual cycle, reduce acne, reduce the risk of ovarian cancer, and a preventative for ovarian cyst formation (Weimar, 2012). It is also used for controlling endometriosis, which is a condition where tissue from the uterus grows in other areas of the body, such as ovaries, bowel or bladder (Weimar, 2012).
There are various motivations that influence the female consumer group to purchase this product. A lot of females especially young females worry about the idea of having a baby too young. They worry about what society will think and they worry about the
PSY/322
September 2, 2013
Mary-Lynne Ament
Environmental and Consumer Influences Analysis
Consumer purchasing decisions are based on many factors. There are psychological and social factors that play huge roles in a consumer picking certain products or services to purchase for their personal use. There are also many external factors that play a role such as political, legal, ecological, cultural, technological, and business ethics. Most of these factors are considered by an individual when purchasing and birth control a product that a lot of these various influences will affect a consumer’s decision whether or not to use it.
Birth control has been a topic that has been the source of many debates over the past several years. By understanding the psychological and social factors that are involved with this product will help to explain why it has been a sensitive topic for so many people. The perception of birth control is that it encourages sexual relations prior to marriage. Most parents do not agree with the idea of giving their teenage daughters birth control because they believe it enables them to have sex. In reality, teenagers are going to do what they want whether or not they are given birth control. This product’s main purpose is to be a preventative for pregnancy but it also has many other uses. Birth control is used to regulate a woman’s menstrual cycle, reduce acne, reduce the risk of ovarian cancer, and a preventative for ovarian cyst formation (Weimar, 2012). It is also used for controlling endometriosis, which is a condition where tissue from the uterus grows in other areas of the body, such as ovaries, bowel or bladder (Weimar, 2012).
There are various motivations that influence the female consumer group to purchase this product. A lot of females especially young females worry about the idea of having a baby too young. They worry about what society will think and they worry about the
References: Bassett, L. (2012, March 1). Blunt Amendment Vote: Contraception Measure Fails In Senate. Huffington Post amendment-vote-fails-senate-contraception_n_1313287.html Culp-Ressler, T. (2013, August). As Obamacare 's Birth Control Benefit Hits Its One-Year control-anniversary/ Pittman, G. (2013, May). Our Shifting Attitudes Toward Open Access for Birth Control. Pacific Stacey, D. (2012). What Do Religions Say About Birth Control and Family Planning?. Retrieved from http://contraception.about.com/od/additionalresources/ss/religion_10.htm Weimar, C. J. (2012). Women taking birth control pills for reasons other than contraception. Retrieved from http://news.health.ufl.edu/2012/18504/multimedia/health-