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3: Organize Your Speech
OBJECTIVES
!

To organize your thoughts into a logical sequence that leads the audience to a clearly defined goal.

!

To build a speech outline that includes an opening, body and conclusion.

TIMING
Five to seven minutes:
! Fifth minute - green light
! Sixth minute - amber light
! Seventh minute - red light
! Seventh and a half minute - all three lights
Why Organize?
If your speech is to make sense to the audience and be easily followed, it must be logically organized.
Organization is really nothing more than putting your ideas together in an orderly manner.
As a speaker, your business is persuading others to accept your ideas, and success comes only when you carefully organize your approach. You must clearly identify the key point of your subject for the audience and then lead them logically toward that point. Merely talking around the subject in a haphazard manner will leave your listeners confused.
As a persuader, you must always speak from your audience’s point of view. They will be motivated only what they want, not by what you want. Remember this as you organize your talk. Analyze what will motivate your audience to agree with you, understand you, or take action on your behalf. Then develop your ideas so they supply that motivation. Good organization is the key to success. Define Your Mission
Your first step in creating your talk is to decide what to talk about. Select a subject of interest to you and your audience. Be sure the subject is not too broad. For example, instead of talking about sports – a general topic
– narrow the subject to children’s sports or, more specific still, children’s soccer.
Remember, you will be speaking for only a few minutes, and you will need all of that time to fully develop a single facet of the larger subject. Be sure your topic is timely and relevant for your audience, a topic on which you can speak with some degree of authority, and one to which
you

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