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Strategies 1. Development and Enhancement of Human Resources Tourism is fast becoming the economic pillar of the city. There is a need to equip the city’s manpower to enable them to provide quality service and products acceptable in the world market. Likewise, enhancement of human resources is intended to support the development of Small and Medium Enterprises (SMEs) in the city, which is also one of the development priorities of Puerto Princesa. 2. Development/Strengthening and Promotion of Tourism Industry Apart from the already developed tourist destinations and first class beach resorts, the city will promote the development and promotion of more tourism products and services to prolong the stay of tourists in the city. It will also focus on upgrading existing infrastructure facilities and amenities consistent with the desired character of a “City in the Forest”.
3. Development and intensification of Agri-based and Non Agri-based Environment- Friendly Enterprises. The productivity of this sector will be enhanced in order to improve farmer’s income and generate livelihood opportunities in the rural areas. Included in agriculture is the fishery’s sub-sector that caters to a considerable number of the city’s population. The city will also encourage investments in value-added agro-industrial activities such as processing of agriculture and fishery products to generate more employment and livelihood opportunities in the city. An aggressive economic promotion and marketing linkages will be undertaken to attract investments in this area. Supportive of this undertaking, the city will also focus on improving the business environment favorable to SMEs.
4. Enhancement of Basic Social Services thru Establishment and Strengthening of public-private partnership. While the city has already achieved significant improvement in the delivery of basic social services particularly in housing and health services, there is a need to improve and sustain these programs in order to