Effects of Online Advertisements on Newspaper Advertisements

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Running Head: EFFECTS OF ONLINE ADVERTISEMENT

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Topic: Effects of Online Advertisement towards Newsprint Advertisement: A Case Study of Star Online and Star Newspaper
Name:
Institution:

ONLINE AND NEWSPRINT ADVERTISEMENT

[Insert Title Here]

by
[Insert Name Here]

An Applied Thesis Submitted to the
[Name of university]
in Partial Fulfillment of the Requirements
for the Degree of …………

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ONLINE AND NEWSPRINT ADVERTISEMENT

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[Name of University]
[Enter Year Here]
Approval Page
This Thesis was submitted by [INSERT NAME] under the direction of the persons listed below. It was submitted to the [Name of University] and approved in partial fulfillment of the requirements for the degree of …………

[INSERT NAME AND DEGREE, e.g., Al Smith, PhD]
Committee Chair

[INSERT NAME AND DEGREE]

Date

Committee Member

Name Date
Executive Dean for Research and Evaluation

Date

ONLINE AND NEWSPRINT ADVERTISEMENT
Declaration

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ONLINE AND NEWSPRINT ADVERTISEMENT
Acknowledgments

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ONLINE AND NEWSPRINT ADVERTISEMENT

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Abstract
This thesis has been written to explore effects of online advertisement toward newsprint advertisement. Emphasis will be laid on a case study of Star Online and Star Newspaper, which are the leading English news media in Malaysia. Newspapers, whether print or online, are major and key advertisement preferences for products particularly owing to their wide readership. Circulation and accessibility of these advertisement media are focused on, with recommendations on ways and means of ensuring increased readership and access. Key measures toward choosing an effective newspaper medium through analysis of advantages and disadvantages of each medium has been explored.

The thesis has also presented a practical case of Star Online and Star Newsprint as a guide to future advertisement decisions for the marketing industry. The first part of this paper is a guideline for conducting the investigation. Part two is a review of literature on the topic and includes key recommendations. However, this research is not conclusive of this topic, and any future research should tackle issues not addressed in this paper.

ONLINE AND NEWSPRINT ADVERTISEMENT

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Table of Contents
Abstract ........................................................................................................................................... 6 List of tables/ illustrations/ figures/ appendices.............................................................................. 9 CHAPTER 1: INTRODUCTION ................................................................................................. 10 Thesis Statement ....................................................................................................................... 12 Statement of the Problem .......................................................................................................... 12 Background of the Problem....................................................................................................... 13 Justification for the Study ......................................................................................................... 14 Deficiencies in the evidence...................................................................................................... 15 Definition of Terms................................................................................................................... 16 Purpose of the Study ................................................................................................................. 16 Hypotheses ................................................................................................................................ 17 Summary ................................................................................................................................... 17 CHAPTER 2: LITERATURE REVIEW...
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