“Journalism is a noble calling. The working journalist is to report, write, and explain in

accordance with the highest standards of the profession.”

World Journalism Institute

The new age has presented an enhanced transformation to the media industry worldwide, which has been supported by a wealth of digital devices.   In the beginning, the creation of the Internet was viewed as unity through technological communication means, yet with the growth of the Internet and the added social media a new stance has made it difficult for traditional media information channels including print and broadcasting. Services offered by Web 2.0 technology have become very accessible due to the social media. The term stated and created by Tim O'Reilly, “Web 2.0”during the O'Reilly Media Web 2.0 conference in late 2004 has been "a second generation of the World Wide Web as an “enabling platform for Web-­‐-­‐-­‐based communities of interest, collaboration, and interactive services” according to O’Reilly. In today’s digital age, a journalist should target certain skills social Internet talents that would make he or she prepared for a competitive market in a Web. Those components entail ethics within journalism, a feasible business that should become more familiar with technology, an understanding in participatory journalism, social media management, and establishing a credible reporting reputation with its news consumers.



The high-­‐-­‐-­‐tech interacting of people affects all production and is essentially altering the approaches of all sorts of media firms especially that of print (P. Evan and T.S. Wurster,
1997, pp 4-­‐-­‐-­‐7; C. Shapiro and H.R. Varian, 1999, pp. 1-­‐-­‐-­‐18). Therefore, Newspapers have


attempted a launch at reestablishing itself back into the market, which has forced them to go back to cultivating the relationship with their readership technological means (R.G Picard, 2011 pp.32-­‐-­‐-­‐34). Henceforth, the news firms relocated their physical... [continues]

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