accordance with the highest standards of the profession.”
World Journalism Institute
The new age has presented an enhanced transformation to the media industry worldwide, which has been supported by a wealth of digital devices. In the beginning, the creation of the Internet was viewed as unity through technological communication means, yet with the growth of the Internet and the added social media a new stance has made it difficult for traditional media information channels including print and broadcasting. Services offered by Web 2.0 technology have become very accessible due to the social media. The term stated and created by Tim O'Reilly, “Web 2.0”during the O'Reilly Media Web 2.0 conference in late 2004 has been "a second generation of the World Wide Web as an “enabling platform for Web-‐-‐-‐based communities of interest, collaboration, and interactive services” according to O’Reilly. In today’s digital age, a journalist should target certain skills social Internet talents that would make he or she prepared for a competitive market in a Web. Those components entail ethics within journalism, a feasible business that should become more familiar with technology, an understanding in participatory journalism, social media management, and establishing a credible reporting reputation with its news consumers.
The high-‐-‐-‐tech interacting of people affects all production and is essentially altering the approaches of all sorts of media firms especially that of print (P. Evan and T.S. Wurster, 1997, pp 4-‐-‐-‐7; C. Shapiro and H.R. Varian, 1999, pp. 1-‐-‐-‐18). Therefore, Newspapers have
attempted a launch at reestablishing itself back into the market, which has forced them to go back to cultivating the relationship with their readership technological means (R.G Picard, 2011 pp.32-‐-‐-‐34). Henceforth, the news firms relocated their physical content to digital delivery system and consumption reduced current industry costs by about half if ending most printing physical circulation (R.G Picard & Brody, 1997). This new circulating platform of information forced most newspapers to rethink a new strategy and implement a change. This new format added a bigger issue to the pot because the business model of Internet advertising demands a large audience of thousands of reliable customers before it can start gaining a significant revenue income. (R.G.Picard, 2011, Digitization and Media Business Models, pp.9-‐-‐-‐11).
In addition, the profession of journalism discovered itself at an unfamiliar instant in history, for the first time, not just with new technologies and business model ineffectiveness, but competition on its control as caretaker of the news. Potentially, by the audiences it serves because journalist within the frame of reference of the planned publication and audience normally shaped news material. A “blogger” also known as “Weblog” is described as an individual who controls the information distributed through the Internet using interactive digital media according to (Peter Merholz, Wikipedia). Peter Merholz at Pyra Labs coined the term “blog”, the term originally was known as "weblog," which was created by Jorn Barger, who Merholz mockingly replaced in April or May 1999 according Ms. Jenna Wortham, online reporter for the wired.com. Additionally, bloggers were equipped with easy-‐-‐-‐to-‐-‐-‐use Web publishing tools, always-‐-‐-‐on connections and increasingly powerful mobile devices, the online audience became an active participant in
the creation and dissemination of news and information. Henceforth, giving birth to a new generation of journalist, who later incorporated the term iReporter’s mentioned on Cable New Network (CNN) is defined as “citizen journalism initiative that allows people from around the globe to contribute pictures and video of breaking news stories from...