University of Phoenix Material
Effects of Mass Media Worksheet
Write brief 250-to 300-word answers to each of the following:
What were the major developments in the evolution of mass media during the 20th century?
| During the 20th century there were major developments in the evolution of mass media including the print, electronic, and digital eras. For example, with the emergence of print came machines that were capable of mass production which then lowered the cost of books. With the production of books came the production of many other goods which in turn led to the beginning of the Industrial Revolution. “With the revolution in industry cam the rise of the middle class and an elite business class of owners and managers who acquired the kind of influence formerly help only by the nobility or the clergy.” During the electronic era in 1840s came the development of the telegraph. The way the telegraph work was by dot-dash electronic signals which was a great contribution to communication. The telegraph made messages more rapid, made it easier to coordinate military operations, and it also led to other developments. The telegraph led to the “radio, the fax machine, and the cell phone, which ironically resulted in the telegraph’s demise.” Finally in the digital era, “images, texts, and sounds are converted into electronic signals that are then reassembled as a precise reproduction of, say, a TV picture.” The Internet is a major form of the digital era because billions of people access it on a daily bases. It seems like the Internet is pretty much reinventing our traditional forms of media. For example oral communication is being reinvented through e-mails and social media websites. There were a lot of developments during the 20th century but I believe that these three were the major developments. These three are what led us to the technology we have today in our advance society.
| How did each development...
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