EFFECTS OF ADVERTISEMENTS
Introduction of a product is very important for companies. Companies should find a way to show their products to the target consumers. Also, consumers want to know about the current products in the markets. Namely, a bridge is required which connects companies and consumers to the each other. Advertisements are an effective way for this aim. While advertisements give a chance to the companies to present their products in front of the consumers, consumers can aware of new products on the market thanks to advertisements. As a result, advertisements are important for both consumers and companies. Advertisements play a significant role for consumers to get to know the products and compare the products. To begin with, thanks to advertisements, customers can have information about products they have never seen before. To illustrate, before the advertisements regarding 3G modems a few people knew them in Turkey, despite of the fact that it is very common in Europe. However, thanks to advertisements few people are unaware of them in today in our country. Moreover, there has been a sharply increase in the selling of these modems after the 3G advertisements. Another example is "Internet shopping". Internet shopping were not preferred very much in Turkey just five years ago. However, such is not the case in today. Internet shopping was tried to be common via advertisements which seems TVs, internet and street billboard and it reached its purpose. Some internet shopping sites such as "markafoni" and "gittigidiyor" are getting and getting more popular in Turkey. Unless they were presented to people via advertisements, they could not be such popular today because there is no an alternative way for people to know these products. Second benefit of advertisements for consumers is that consumers can compare the similar products they see in advertisements. In today, a same product is produced by many companies. Therefore, people cannot make a decision...
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