Educational Awareness Video Analysis
Incorporating the AIDA model is a key concept when it comes to communicating with your particular target audience. With regards to the actual awareness campaign, the SHARP WELLNESS SOLUTIONS team will be using an educational and awareness video to grab the attention, develop an interest and desire and fulfill the actions of the intended target audience who is suffering from Post-natal depression. The following aspects will be based on how the group will communicate with the individuals via an educational and awareness video. The posters and flyers in attention will be incorporated with the rest of the information focusing around the video. This is how the intended target market will be captivated in gaining knowledge to the topic and being
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The posters (page 28) will be of an A3 size, include large headlines, and be colorful with various pictures and relevant information. The flyer’s (page 27) will be of an A5 size conveying a short yet basic message, along with pictures of relevance, catchy phrases and quotes will be used too as well as information pertaining to the campaign will be of a large font to stand out. With regards to the actual awareness campaign, we will be displaying an educational and meaningful or inspirational video. Within this video, there will be catchy, meaningful and well-known songs playing in the background to create a mood, an inclusion of funny scenes to make the women laugh, along with sad scenes to stress the nature of this depression and to create a sense of empathy. To grasp the attention too, we shall have a story line of a particular woman named Emily, who suffered but go through the depression. Towards the end, pictures will be shown to create a mood of positivity and …show more content…
Between each of the scene, various writing and words will appear relating to what is happening. Within the story line created, we will have different scenes depicting different scenarios of Post-Natal Depression for individual watching, leaving them to think what may happen next. There will also be voiceovers in the beginning of the video to give meaning to what is being said and illustrating emotion. As the video plays on, the introducing scenes will inspire curiosity and give a sense of realism to the woman sitting watching the video – basically relating to what she may be going through presently. The video is not offensive, long or complicated but rather meaningful and educational. The message intended is direct and straight to the point, identifying what the woman may experience, is experiencing or may need to do in order to better the situation. Every word or message is directed to the receiver and relates directly to the person suffering from the mood disorder. There will be funny scenes to uplift the individual and also many scenes that make the person think and feel connected with the woman
The posters (page 28) will be of an A3 size, include large headlines, and be colorful with various pictures and relevant information. The flyer’s (page 27) will be of an A5 size conveying a short yet basic message, along with pictures of relevance, catchy phrases and quotes will be used too as well as information pertaining to the campaign will be of a large font to stand out. With regards to the actual awareness campaign, we will be displaying an educational and meaningful or inspirational video. Within this video, there will be catchy, meaningful and well-known songs playing in the background to create a mood, an inclusion of funny scenes to make the women laugh, along with sad scenes to stress the nature of this depression and to create a sense of empathy. To grasp the attention too, we shall have a story line of a particular woman named Emily, who suffered but go through the depression. Towards the end, pictures will be shown to create a mood of positivity and …show more content…
Between each of the scene, various writing and words will appear relating to what is happening. Within the story line created, we will have different scenes depicting different scenarios of Post-Natal Depression for individual watching, leaving them to think what may happen next. There will also be voiceovers in the beginning of the video to give meaning to what is being said and illustrating emotion. As the video plays on, the introducing scenes will inspire curiosity and give a sense of realism to the woman sitting watching the video – basically relating to what she may be going through presently. The video is not offensive, long or complicated but rather meaningful and educational. The message intended is direct and straight to the point, identifying what the woman may experience, is experiencing or may need to do in order to better the situation. Every word or message is directed to the receiver and relates directly to the person suffering from the mood disorder. There will be funny scenes to uplift the individual and also many scenes that make the person think and feel connected with the woman