1. - Executive Summary
2. - Strategy, Aims & Objectives
Objectives have to be created according to the SMART acronym. Specific: The business has the objective to increase its sales by November since that is when the Term 1 starts for universities. Measurable: From the start of the business (July) increase the sales by three times till November Achievable: The objective of the business (to increase sales till November) is achievable, since it is the time period when the Term 1 starts for both universities, and it would be essential for them to buy stationery. Realistic: The resources the company owns would allow the company to actually reach their objective of increasing it’s sales. Time-specific: As said before, the business has the objective to increase its sales by three times from the period of starting the business (July) till November. The business strategy of E & A Stationery shop is to sell cheap stationary, which would be available to any student from the Lancaster University and University of Cumbria. However, at the same time the E & A stationary must keep their quality under control, and poor quality products are not appreciated by most of the students.
3. - Organizational structure and HR
No workers would be employed just yet, since the business will just start-up and will not have big amounts of profit to afford employing others. The two partners will be running the business by themselves. The partners would mostly be motivated to work by the profit, since it’s the driving reason of opening up the business, so motivation is not an issue to consider yet. As a famous American businessman Robert Kiyosaki said: “Passion is the begging of success.” and we are passionate and optimistic on the start of our business. 4. - Financial plan and legal structure
Partnership, since it is easier two set up in case of two people opening up the business, rather than an ltd. ltd may require extra costs and...