Ecommerce Success and Failure Stories

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A Study on E-commerce Success and Failure Stories
E-Commerce Assignment 1

Submitted By
Aparna Vijayan Divya Kiron Neethu Jose Nirmala G Pooja Nair Rohitha Chowdary

Table of Contents
E-Commerce Success Story – Google Inc ................................................................................................. 1 Founders ............................................................................................................................................. 1 Products and services .......................................................................................................................... 1 Competitors ........................................................................................................................................ 3 Market Share ....................................................................................................................................... 4 Business Model ................................................................................................................................... 6 Technological Infrastructure ................................................................................................................ 7 Reasons for Success ........................................................................................................................... 10 E-commerce Failure Story – Boo.com ................................................................................................... 12 Founders ........................................................................................................................................... 12 Products and Services ........................................................................................................................ 12 Market Share ..................................................................................................................................... 12 Business Model and Technology ........................................................................................................ 13 Reasons for Failure ............................................................................................................................ 14 E-commerce in India – Bharatmatrimony.com...................................................................................... 16 Founders ........................................................................................................................................... 16 Products and Services ........................................................................................................................ 17 Competitors ...................................................................................................................................... 18 Market Share ..................................................................................................................................... 19 Business Model and Technology ........................................................................................................ 21 Reasons for Success ........................................................................................................................... 23

E-Commerce Success Story – Google Inc
Google is something which everyone knows, whether young or old, computer smart or not this name will pop up in any conversation about computers. Google is a piece of technology that has become a part of our lives. Google was started with a mission to organize the world‘s information and make it universally accessible and useful.

Founders
It all started in 1996 by two Stanford university students – Larry Page and Sergey Brin. They created Google as a research project for their PhD degree. These two bright students came up with an idea to create a universal search engine that would compare internet sites by the relationships between them and other sites on the World Wide Web. Page and...
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