Submitted by: Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi|
Table of Contents
INTRODUCTION TO eBAY :5
FINANCIAL ANALYSIS OF THE CASE:7
PORTER’S FIVE – FORCES MODEL:11
RIVALRY AMONGST COMPETING SELLERS:12
THREAT OF SUBSTITUTES14
THREAT OF NEW ENTRANTS15
INTERNAL FACTOR ANALYSIS:21
EXTERNAL FACTOR ANALYSIS:23
THE INTERNAL-EXTERNAL (IE) MATRIX26
Competitive Profile Matrix(CPM):32
STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION35
EBAY FINANCIAL ANALYSIS (CURRENT FIGURES)40
We express gratitude from the core of our heart to Allah, the Almighty God of the universe who enabled us to undertake and complete this research work.
Secondly we would like to thank our Prof. Abdul Qadir Molvi for his unending support right from the stage the idea was conceived who provided me his research and statistical assistance, without his supervision and guidance it was not possible for us to finish this report. Finally heartfelt appreciations from our parents who made us endure all the times with their warm wishes.
14th December , 2010
Mr. AbdulQadir Molvi,
DEAR Mr. AbdulQadir Molvi:
Here is the report on “eBay”, authorized by Mr. AbdulQadir Molvi, on the month of October 2010 and we are submitting it to you on 14th December, 2010. This report highlights the financial analysis of the case, Porter’s 5 forces Model, SWOT analysis, Pest analysis, Internal and External factor analysis, Internal and External Matrix, Space Matrix, Recommendations, Current Scenario and Financial Analysis of eBay. Initial data is collected by the help of the case study on eBay. Secondary data is collected from the internet and the website of eBay. Special thanks to all the group members for their cooperation and you Sir for providing us with the case study. If you need any assistance in interpreting this report you can contact us. It has been a great privilege working for you on such an interesting report. Sincerely yours,
Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093).
INTRODUCTION TO eBAY :
eBay, Inc. was founded in 1995 by Pierre M. Omidyar and is headquartered in San Jose, California. The first 'office' of eBay was the living room in the residence of the man who founded the website. . EBay started off as a part of a large personal website. It was formerly known as Auction Web. One of the first items to be sold on EBay was a broken laser printer belonging to the site's founder himself, which went for $13.83. It is an interesting story that EBay was formed to help Omidyar's fiancée buy and sell PEZ candy dispersers. eBay is a global phenomenon, the world's largest garage sale, online shopping center, car dealer and auction site with 147 million registered users in 30 countries as of March 2005. Visitors can find everything from encyclopaedias’ to olives to snow boots to stereos to airplanes for sale. eBay, together with its subsidiaries, provides online marketplaces for the sale of goods and services, online payment services, and online communication offerings to a diverse community of individuals and businesses in the United States and internationally. In 1995, eBay founder Pierre Omidyar designed the web site with the idea of an on line marketplace where people would be able to sell and buy goods. Today, that small virtual trading space has become an amazing global phenomenon, stretching and reinventing the limits of e commerce. 1998 brought a major change in eBay's future, when Meg Whitman was brought in by Pierre and his cofounder Jeff Skoll . She was a Harvard Business School graduate who understood the...