Easycar.Com
Introduction
EasyCar belongs to the easyGroup family of companies, founded by Stelios. Stelios entered the business with a low cost air carrier easyJet, the first flight being between Luton and Scotland in 1995. easyJet put forth a business model that strived to give the lowest cost product to the consumer by cutting down costs through the use of internet only reservation, simple point to point flights and yield management policies. As the airline evolved in to a “brand”, Stelios extended the brand and found easyGroup. easyGroup evolved over the years and now consists of the following businesses:
• easyJet
• easyInternetCafe
• easyCar
• easyValue
• easyMoney
• easyCinema
• easyBus
• easyHotel
• easyOffice • easy4men
• easyJobs
• easyPizza
• easyMusic
• easyCruise
• easyTelecom
• easyWatch
• easyVan
Brand Values
Strategy
EasyGroup’s builds its brand based on the following values:
• Great values • Taking on the big boys
• For the many not the few • Relentless innovation
• Keep it simple • Entrepreneurial
• Making a difference in people’s lives • Honest, open, caring and fun
Mission
easyGroup’s mission is to, “manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders” (easyGroup: Brand Values).
Vision
easyGroup’s vision is to be, “Europe’s leading value brand into a global force” (easyGroup: Brand Values).
Business Model used by easyCar:
The company strives to provide value to the consumer whilst maintaining quality. The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies. This served as a business model for extending the brand to the dozens of industries it today
EasyCar belongs to the easyGroup family of companies, founded by Stelios. Stelios entered the business with a low cost air carrier easyJet, the first flight being between Luton and Scotland in 1995. easyJet put forth a business model that strived to give the lowest cost product to the consumer by cutting down costs through the use of internet only reservation, simple point to point flights and yield management policies. As the airline evolved in to a “brand”, Stelios extended the brand and found easyGroup. easyGroup evolved over the years and now consists of the following businesses:
• easyJet
• easyInternetCafe
• easyCar
• easyValue
• easyMoney
• easyCinema
• easyBus
• easyHotel
• easyOffice • easy4men
• easyJobs
• easyPizza
• easyMusic
• easyCruise
• easyTelecom
• easyWatch
• easyVan
Brand Values
Strategy
EasyGroup’s builds its brand based on the following values:
• Great values • Taking on the big boys
• For the many not the few • Relentless innovation
• Keep it simple • Entrepreneurial
• Making a difference in people’s lives • Honest, open, caring and fun
Mission
easyGroup’s mission is to, “manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders” (easyGroup: Brand Values).
Vision
easyGroup’s vision is to be, “Europe’s leading value brand into a global force” (easyGroup: Brand Values).
Business Model used by easyCar:
The company strives to provide value to the consumer whilst maintaining quality. The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies. This served as a business model for extending the brand to the dozens of industries it today