Dutch Lady Milk Industries
[1.0] INTRODUCTION
[1.1] Background of the Company
After World War II, some local importers and wholesalers of Malaysia imported sweetened condensed milk in wholesale quantities from a large company in Holland. To market this milk, a Singapore based company named Friesland (Malaya) Pte Ltd was formed in 1954. One of the brands that this company started selling was called the Dutch Baby brand. In 1963, a sweetened condensed milk factory was commissioned in Petaling Jaya, and Pacific Milk Industries (Malaya) Sdn Bhd came into existence. It took the factory around two years to start its operations for manufacturing sweetened condensed milk.
In 1968, Pacific Milk Industries was made to go public and be listed on the Stock Exchanges of Kuala Lumpur and Singapore. It became the first listed milk company of Malaysia. Then in 1975, the CEO of the company decided to change its name from Pacific Milk Industries Bhd to Dutch Baby Milk Industries Bhd to gain consumers’ attention towards the main product of the company – Dutch Baby Sweetened Condensed Milk. Later in 1984, the brand name was changed from Dutch Baby to Dutch Lady to position the product as though it was meant not only for babies but for adults as well.
Dutch Lady Milk Industries Bhd has always had an innovative approach towards its product portfolio. The company comes up with a new type or new form of product every four or five years. Whenever an opportunity is seen in the market, the management creates a product diversification program under the supervision of the CEO. Before year 2003, the following diversification programs had been implemented by Dutch Lady. * In 1975, an Ultra Heat Treated Milk Plant was constructed, and locally packed Dutch Baby Modified Baby Food was introduced. * In 1979, a canned fruit juice was introduced and given the brand name of Joy. * In 1984, Sterilized Milk was introduced in plastic bottles. * In 1988, Dutch Lady Yoghurt and Growing Up Milk were launched.
[1.2] Main
[1.1] Background of the Company
After World War II, some local importers and wholesalers of Malaysia imported sweetened condensed milk in wholesale quantities from a large company in Holland. To market this milk, a Singapore based company named Friesland (Malaya) Pte Ltd was formed in 1954. One of the brands that this company started selling was called the Dutch Baby brand. In 1963, a sweetened condensed milk factory was commissioned in Petaling Jaya, and Pacific Milk Industries (Malaya) Sdn Bhd came into existence. It took the factory around two years to start its operations for manufacturing sweetened condensed milk.
In 1968, Pacific Milk Industries was made to go public and be listed on the Stock Exchanges of Kuala Lumpur and Singapore. It became the first listed milk company of Malaysia. Then in 1975, the CEO of the company decided to change its name from Pacific Milk Industries Bhd to Dutch Baby Milk Industries Bhd to gain consumers’ attention towards the main product of the company – Dutch Baby Sweetened Condensed Milk. Later in 1984, the brand name was changed from Dutch Baby to Dutch Lady to position the product as though it was meant not only for babies but for adults as well.
Dutch Lady Milk Industries Bhd has always had an innovative approach towards its product portfolio. The company comes up with a new type or new form of product every four or five years. Whenever an opportunity is seen in the market, the management creates a product diversification program under the supervision of the CEO. Before year 2003, the following diversification programs had been implemented by Dutch Lady. * In 1975, an Ultra Heat Treated Milk Plant was constructed, and locally packed Dutch Baby Modified Baby Food was introduced. * In 1979, a canned fruit juice was introduced and given the brand name of Joy. * In 1984, Sterilized Milk was introduced in plastic bottles. * In 1988, Dutch Lady Yoghurt and Growing Up Milk were launched.
[1.2] Main