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Dutch Lady

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Dutch Lady
Introduction
The listed company that our group chose is Dutch Lady Milk Industries Berhad (DLMI). Dutch Lady Milk Industries Berhad (DLMI) is incorporated in 1963 and operating based on dairy business. Dutch Lady is the first dairy company who listed in Bursa Malaysia and the top three companies in Malaysia which produce dairy product. Royal Friesland Company, in Netherlands is the holding company of Dutch Lady and the second largest holding Dutch Lady shares is Permodalan National Berhad. The primary activities of Dutch Lady are manufacture dairy products and distribute locally or export. During the 45 years of management, the business operation of Dutch Lady has been well expanded throughout Malaysia. The chilled plant of Dutch Lady is one of the most advanced compared to others in South East Asia. The 10-acre factory site of Dutch Lady is located at Petaling Jaya, Malaysia. A wide range of products Dutch Lady produced, from dairy products to juicy drinks, yoghurt and infant nutrition products. For example, Infant Formula, Growing-up Milk, Powdered Milk, Condensed Milk, UHT (ultra high temperature) Milk, Sterilised Milk, Pasteurised Milk, Cultured Milk, Yoghurt and Fruit Juice Drinks. There are sub-brandings used for different products besides Dutch Lady such as Frisian Flag, Frisolac, Completa, Calcimex and Joy. The quality control of the products is vital deliberation for the company. And Dutch Lady continuously granted with ISO 9001 certification since 1995 which assure the quality of the products. Besides this, Dutch Lady also develops a HACCP (Hazard Analysis Critical Control Point) System to emphasis on food safety. The corporate vision is to maximize the wealth of the owner, design nutritious product to develop a healthy life of customer and acknowledge a dedicated team of employees to achieve goals. Dutch Lady is recognized as the favored brand of dairy products in Malaysia and awarded the ninth Reader's Digest Super Brands Gold

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