Donna Dubinsky

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Why was Dubinsky initially so successful at Apple?
Why did she respond the way she did to the JIT proposal? (Put yourself in her situation intellectually and emotionally). What do you think she could have done differently?  Be specific. As companies today strive for success in the market place, it is the efficiency of the top management in the company, which usually determines whether or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality products and services, innovation, team spirit, and efficient management, just to name a few. However, many times a disconnect in one or more of these areas can cause communication barriers, leading to various organizational conflicts and problems. In the case of Donna Dubinsky and Apple Computer, Inc. a sudden unexpected change has contributed to such organizational conflict and a break down in many of the necessary communication lines. In this analysis we will discuss the problem, the causes, and what steps could have led to avoidance of such a situation within the company. Problem Analysis The problem stems from a proposed change by the Chairman of Board of Directors, Steve Jobs. In order to analyze this case we will understand the impact of this change Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation. May be used with Debi Coleman and Apple C... Read More » Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many...
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