GB520 Strategic Human Resource Management: Unit 1
March 13, 2012
Apple Inc., Strategic Management Case Analysis
What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission? Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating, implementing and evaluating plans and strategies. It involves specifying the organization’s mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement them (Birnbaum,2000). Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy regularly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment (Lamb, 1984:ix). Strategic Management Case Analysis: Apple Inc.
Apple Computers was founded by, Steve Wozniak, Steve Jobs on April 1, 1976. Wozniak was the computer nerd and Jobs was the visionary who sought “to change the world through technology”(Yoffie & Slind, 2008). The two created one of the most successful companies in the world that would in future years be known for their computers, music devices, cell phones and software worldwide. Apple took off after launching Apple II which helped the PC business to generate $1 billion dollars in sales within three years. Apple was the leader, selling more than 100,000 by the end of 1980 (Yoffie...