DIY's greatest strength is in their unique blend of retired trade workers and avid do-it-yourselfers who provide useful advice and insights to consumers who have a home project.
This knowledge makes shopping at DIY a unique experience compared to other stores where there are lots of building supplies, but often little advice, knowledge, or suggestions for consumers to help their project go smoothly. By providing this same advantage via the internet, DIY built on its core capabilities to provide their knowledge to online consumers and sales associates across the nation.
2- DIY Stores is a large national chain. What impact did its size have on its agility?
Typically, one might expect a large organizaton to respond very slowly. Instead, DIY recognized a major shift it the market and created an appropriate response right away. DIY leveraged its size by drawing on the knowledge of their best sales associates to build an online knowledge and advice website for consumers.
3- How could DIY increase its agility in responding to the importance of the Internet?
DIY providing 'real time' assistance with consumer questions during regular store hours as well as expanding the DIY online store.
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