DIY projects
Acknowledgement
I would like to thank my teacher who gave me the golden opportunity to do this wonderful project on the topic market segmentation, which also helped me in doing a lot of Research and I came to know about so many new things
I am really thankful to them.
Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time.
Methodology
The methodology used in this project for my product reference is demographic and psychographic, the segmentation was done by myself the information on the meaning were from the internet.
A thorough understanding was done and then the product was segmented.Index
Srno.
Topic
1
INTRODUCTION OF MARKET SEGMENTATION
2
BASIS OF MARKET SEGMENTATION
3
BASIS OF MARKET SEGMENTATION
4
WHY SEGMENT A MARKET?
5
PRODUCT : SEPHORA(COSMETICS)
6
MY PRODUCT: URBAN ANGEL (CLOTHING)
7
BIBLIOGRAPHY
Introduction of market segmentation
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle.
Four basic factors that affect market segmentation are
1. Clear identification of the segment,
2. Measurability of its effective size,
3. Its accessibility through promotional efforts, and
4. Its appropriateness to the policies and resources of the company.
Basis of market segmentation
The segmentation of consumer markets requires the creation of sub-groups from a larger population to more specifically target them. There are virtually dozens of ways that a market might be segmented and the segments
I would like to thank my teacher who gave me the golden opportunity to do this wonderful project on the topic market segmentation, which also helped me in doing a lot of Research and I came to know about so many new things
I am really thankful to them.
Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time.
Methodology
The methodology used in this project for my product reference is demographic and psychographic, the segmentation was done by myself the information on the meaning were from the internet.
A thorough understanding was done and then the product was segmented.Index
Srno.
Topic
1
INTRODUCTION OF MARKET SEGMENTATION
2
BASIS OF MARKET SEGMENTATION
3
BASIS OF MARKET SEGMENTATION
4
WHY SEGMENT A MARKET?
5
PRODUCT : SEPHORA(COSMETICS)
6
MY PRODUCT: URBAN ANGEL (CLOTHING)
7
BIBLIOGRAPHY
Introduction of market segmentation
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle.
Four basic factors that affect market segmentation are
1. Clear identification of the segment,
2. Measurability of its effective size,
3. Its accessibility through promotional efforts, and
4. Its appropriateness to the policies and resources of the company.
Basis of market segmentation
The segmentation of consumer markets requires the creation of sub-groups from a larger population to more specifically target them. There are virtually dozens of ways that a market might be segmented and the segments
Bibliography: http://www.businessdictionary.com/ http://smallbusiness.chron.com/ http://entranceguruji.in/ http://www.notesdesk.com/ http://www.tutor2u.net/ http://www.google.com/