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Diversity In The Workplace

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Diversity In The Workplace
Most people would agree that cultural diversity in the workplace utilizes our country's skills to its fullest, and contributes to our overall growth and prosperity. The reality of the situation is that it hasn't happened and progress remains slow. One of the reasons for this has been the lack of diversity in corporate America. By not developing a diverse workforce from the top down, African, Hispanic, and Asian Americans are unfairly demoted to lower-skilled, lower-pay positions and are not able to fulfill their true potential. Many corporations have recognized that diversity contributes to the workplace by making it easier to retain good employees, lowering costs by developing skills in-house, and developing a reputation that helps attract …show more content…
This will give you a good indication whether your employer will value your contributions, grant you promotions, train you to take on more responsibility, and pay you accordingly.
Companies are discovering the value in cultural diversity. Historically, most companies instituted diversity programs to be in compliance with the law, but they have found that there are some good solid business reasons to do so. Our focus is on helping companies incorporate diversity programs into their strategic plans. These plans should address each of the three major areas that impact their business, being their customers, employees, and suppliers.
Ethnic marketing helped corporate America realize that the ethnic communities were already large and continued to increase. So it only makes sense to focus some marketing effort on these consumer groups. Unfortunately, many companies believe that ethnic marketing means advertising in some of the foreign language trade press. In reality, ethnic marketing is much more than that, and requires more basic changes to the company's marketing and customer service organizations in order to maximize its

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