Digital Marketing
CONTENTS PAGE:
The following collection of work will be areas covered in FETAC Descriptor 5N1364 under Learning Outcomes 1, 2, 3, 4, 5, 6 and as detailed in Assignment Brief.
The following elements will be covered in this Assignment Portfolio/Collection of work:
1. The unique characteristics of the web as a marketing medium.
2. The difference between digital marketing and traditional marketing practice.
3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing.
4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns.
5. Survey of a range of e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns.
6. An analysis of the strengths and weaknesses of a range of e-tools.
1. The unique characteristics of the web as a marketing medium:
Digital marketing is a type of marketing that is done exclusively through digital means.
It may be used to supplement or even replace traditional physical marketing strategies.
The primary channels of direct digital marketing include e-mail and the World Wide Web.
Physical marketing is still very popular, flyers and discount coupons appear in our mailboxes each week, yet many of these mailings have been replaced by e-mail.
By using e-mail marketing and the Web, the companies costs for mailing and advertising are reduced dramatically. Sending e-mail messages and advertising on the Web is essentially free whereas mailing physical brochures and incentives cost the business loads of money.
I am now going to discuss the characteristics of the Web, its history and what make is such a powerful marketing medium.
The history of the Web has blown up in the past 20 years, originally Mr Tim Bernerd-Less, invented
The following collection of work will be areas covered in FETAC Descriptor 5N1364 under Learning Outcomes 1, 2, 3, 4, 5, 6 and as detailed in Assignment Brief.
The following elements will be covered in this Assignment Portfolio/Collection of work:
1. The unique characteristics of the web as a marketing medium.
2. The difference between digital marketing and traditional marketing practice.
3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing.
4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns.
5. Survey of a range of e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns.
6. An analysis of the strengths and weaknesses of a range of e-tools.
1. The unique characteristics of the web as a marketing medium:
Digital marketing is a type of marketing that is done exclusively through digital means.
It may be used to supplement or even replace traditional physical marketing strategies.
The primary channels of direct digital marketing include e-mail and the World Wide Web.
Physical marketing is still very popular, flyers and discount coupons appear in our mailboxes each week, yet many of these mailings have been replaced by e-mail.
By using e-mail marketing and the Web, the companies costs for mailing and advertising are reduced dramatically. Sending e-mail messages and advertising on the Web is essentially free whereas mailing physical brochures and incentives cost the business loads of money.
I am now going to discuss the characteristics of the Web, its history and what make is such a powerful marketing medium.
The history of the Web has blown up in the past 20 years, originally Mr Tim Bernerd-Less, invented