Digi Analysis
PART 1- Project objectives and overall research approach
The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28, 1997,With a history of product and services innovation. It provides mobile voice, Internet and broadband service for the Malaysian Market.
1.1 Reasons for choosing the topic
1.1.1 Easy access to the information
All the public listed company in Malaysia need to publish the annual report and the annual general meeting to the public. Hence, all the secondary data would be easy to access through the Bursa Malaysia website, the company own website, newspaper,magazines,etc..
1.1.2 Familiarity and Interested
I found this topic is related to the ACCA F9 paper and I was familiar and keen on this topic . Furthermore, I believe that I will know more and understand about the information business and financial performance in the after undergo doing in depth research and analysis project.
1.2 Reasons for choosing Digi.com Berhad
1.2.1 High growth.
Since 2006, it has steadily grown by their own customer base by 66 % to clost to 9 million customers today. Within 3 years of launching 3G broadband and internet service, it has reached 50% population coverage and made their services available in all key market centres nationwide.
To date, it has 4.6 million customers actively using their mobile internet and broadband services in daily basis .
1.2.2 Awards Winnings Digi.com Berhad has been granted a lots of awards since it incorporation.
For instance :KPMG Shareholder Value Award 2011,Asian Sustainability Ranking 2010, Malaysia’s Most Valuable Brand Award 2009 ,etc.
1.3 Project objective and research
The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28, 1997,With a history of product and services innovation. It provides mobile voice, Internet and broadband service for the Malaysian Market.
1.1 Reasons for choosing the topic
1.1.1 Easy access to the information
All the public listed company in Malaysia need to publish the annual report and the annual general meeting to the public. Hence, all the secondary data would be easy to access through the Bursa Malaysia website, the company own website, newspaper,magazines,etc..
1.1.2 Familiarity and Interested
I found this topic is related to the ACCA F9 paper and I was familiar and keen on this topic . Furthermore, I believe that I will know more and understand about the information business and financial performance in the after undergo doing in depth research and analysis project.
1.2 Reasons for choosing Digi.com Berhad
1.2.1 High growth.
Since 2006, it has steadily grown by their own customer base by 66 % to clost to 9 million customers today. Within 3 years of launching 3G broadband and internet service, it has reached 50% population coverage and made their services available in all key market centres nationwide.
To date, it has 4.6 million customers actively using their mobile internet and broadband services in daily basis .
1.2.2 Awards Winnings Digi.com Berhad has been granted a lots of awards since it incorporation.
For instance :KPMG Shareholder Value Award 2011,Asian Sustainability Ranking 2010, Malaysia’s Most Valuable Brand Award 2009 ,etc.
1.3 Project objective and research