DHL Strategic Management REPORT
Strategic Management
BSc (Hons) Supply Chain Management with Logistics
University of Huddersfield
Lena Sørensen
Student number: U1364963
November 30, 2014
Tutor: Andrew Jenkins
Word count: 2657
Sustainable Competitive Advantage in DHL:
For a transport and logistics company of your choice, critically discuss how the company has attempted to achieve sustainable advantage.
Executive summary:
This report is about how sustainable competitive advantage in DHL can be analysed, through various models.
By using Porter´s Three Generic Strategy, SWOT (Appendix A), Bowman’s Clock (Appendix B) and Porter´s Diamond model, the reader will be able to understand what it takes for a company such as DHL to be two steps ahead of the competition to be able to sustain a competitive advantage.
The discussion is about how to keep the position in the market, make money and still keep the customer satisfaction and their loyalty intact.
The key findings in this report was that it takes a lot of research into a penetrating and new market, it takes even more of investment into employees and developing their skills and to make sure that not only to have a customer satisfaction but also having an employee satisfaction, to keep the expertise in-house. “…there are two basic types of competitive advantage a firm can possess: low cost and differentiation.”
Porter, Michael
Table of content
Competitive advantage theory 4
DHL´s Competitive advantage 6
Comprehensive cost leadership 7
Sector-wide differentiation 8
Concentration on focal areas 8
Porters Diamond model 9
Factor Conditions 10
Related and supporting industries 10
Company’s Strategy, Structure and Rivalry 11
Demand Conditions 12
Government 12
Luck 12
Conclusion 13
Reference 14
Appendix A 16
SWOT analysis 16
Strengths 17
Weakness 17
Opportunities 18
Threats 18
Disadvantages 18
Appendix B 19
Competitive advantage theory
Sustainable competitive advantage is when you have products that are not easily imitated and
BSc (Hons) Supply Chain Management with Logistics
University of Huddersfield
Lena Sørensen
Student number: U1364963
November 30, 2014
Tutor: Andrew Jenkins
Word count: 2657
Sustainable Competitive Advantage in DHL:
For a transport and logistics company of your choice, critically discuss how the company has attempted to achieve sustainable advantage.
Executive summary:
This report is about how sustainable competitive advantage in DHL can be analysed, through various models.
By using Porter´s Three Generic Strategy, SWOT (Appendix A), Bowman’s Clock (Appendix B) and Porter´s Diamond model, the reader will be able to understand what it takes for a company such as DHL to be two steps ahead of the competition to be able to sustain a competitive advantage.
The discussion is about how to keep the position in the market, make money and still keep the customer satisfaction and their loyalty intact.
The key findings in this report was that it takes a lot of research into a penetrating and new market, it takes even more of investment into employees and developing their skills and to make sure that not only to have a customer satisfaction but also having an employee satisfaction, to keep the expertise in-house. “…there are two basic types of competitive advantage a firm can possess: low cost and differentiation.”
Porter, Michael
Table of content
Competitive advantage theory 4
DHL´s Competitive advantage 6
Comprehensive cost leadership 7
Sector-wide differentiation 8
Concentration on focal areas 8
Porters Diamond model 9
Factor Conditions 10
Related and supporting industries 10
Company’s Strategy, Structure and Rivalry 11
Demand Conditions 12
Government 12
Luck 12
Conclusion 13
Reference 14
Appendix A 16
SWOT analysis 16
Strengths 17
Weakness 17
Opportunities 18
Threats 18
Disadvantages 18
Appendix B 19
Competitive advantage theory
Sustainable competitive advantage is when you have products that are not easily imitated and