DHL Marketing Strategy
Front Page
Table of Contents
Executive Summary:-
Three Entrepreneurs Adrian Dalse, Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport, air freight, ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with full dedication to provide speed, reliability in providing services and exceeding expectations of the customer in their all destination customer touch points (12, 0000 walk in customer contact center worldwide)
Globalization, political and economic changes has been affecting world business globally and yet DHL has also faced difficulties with the change of laws and regulations, fast technology and obviously the new competitors coming into the market.
This report will give brief analysis their strengths, weaknesses, opportunities and threats and the way they have compete in this changing world with their unique style of marketing strategy and opportunities they benefited from the change in political, economic, social, technological factors.
Methodology
As for this assignment is based on the marketing strategy of DHL, research work is taken from different valuable theories and journals, newspapers and press releases of DHL website. External and internal analysis is taken from the literature and available company information. The data used in this assignment is based on available researches already done in this regards on internet.
Introduction
In this era of rapid transformation in dynamics and competitive environment all companies need to formulate and assess their marketing strategy to get distinguished position in the market both in terms of business and socialistic aspect. With the passage of
Table of Contents
Executive Summary:-
Three Entrepreneurs Adrian Dalse, Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport, air freight, ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with full dedication to provide speed, reliability in providing services and exceeding expectations of the customer in their all destination customer touch points (12, 0000 walk in customer contact center worldwide)
Globalization, political and economic changes has been affecting world business globally and yet DHL has also faced difficulties with the change of laws and regulations, fast technology and obviously the new competitors coming into the market.
This report will give brief analysis their strengths, weaknesses, opportunities and threats and the way they have compete in this changing world with their unique style of marketing strategy and opportunities they benefited from the change in political, economic, social, technological factors.
Methodology
As for this assignment is based on the marketing strategy of DHL, research work is taken from different valuable theories and journals, newspapers and press releases of DHL website. External and internal analysis is taken from the literature and available company information. The data used in this assignment is based on available researches already done in this regards on internet.
Introduction
In this era of rapid transformation in dynamics and competitive environment all companies need to formulate and assess their marketing strategy to get distinguished position in the market both in terms of business and socialistic aspect. With the passage of
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