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career development portfolio
Supply Chain Management (SG2038)
Case study on DLH as a third-party logistics player
Abstract
This study or essay attempt to examine the role DHL plays as a third party logistics player and the advantages of the business role of DHL in todays’ supply chain management. Based on the rapid growth of other logistics companies, it will also analyse the challenges DHL is facing and also the challenges the company could face in future in relation to supply chain management. Furthermore, recommendations will be given that could maintain and promote the success of DHL’s role in the third party logistics business.
Introduction
Company background
DHL is a logistics service based industry founded in 1969 in San Francisco by three young shipping executives - Adrian Dalsey, Larry Hillblom and Robert Lynn. Since then, it continued to grow rapidly until today where it stands to be the market leader of the international express and logistics industry. In 1969, it took its primary step in planning for its future through personal shipping of documents by airplane from port to port so they can be, examined and see to, before the ships arrive. As the year goes by DHL network expanded largely, reaching out to every of its customers around the globe. Their market share increased and became more intricate therefore in order to meet the changing needs of its customers both globally and local level, it adapted to the new market changes. DHL international network now links more than 220 countries and territories in the world. It offers incomparable skill in express, overland transport, contract logistics solutions, air and ocean freight and international mail services. Behind its success are its employees whose main focuses is on customers’ needs and provision of individual modified solutions since its success has always been around delivering service of extreme excellence to its customers ( DHL 2013).

Role of DHL as a third-party logistics (3PL) player
As a

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