Developing a Project Proposal on a New Product Development

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Table of Contents

Table of contents……………………………………………………………………………………………1

Abstract…………………………………………………………………………………………………………2

Background……………………………………………………………………………………………………3

Project justification……………………………………………………………………………………….4

Project goal……………………………………………………………………………………………..…...6

Success Criteria……..………………………………………………………………………………………7

The project approach…………………………………………………………………………………….8

Risks, Assumptions, and Barriers of the Project………………………………………………9

The Project Activity Plan……………………………………………………………………………….14

The project resource plan……………………………………………………………………………...17

The project budget………………………………………………………………………………….…….19

Monitoring and Control..………………………………………………………………………………..22

Conclusions……………………………………………………………………………………………………23

Appendix……………………………………………………………………………………………………….24

ABSTRACT

Hotel Comfort is faced with a lot of competition which is harboring the realization of its major objectives: market share leadership and dominance, being at a competitive edge over competitors and achieving un-leveled growth in the Narok County.

This has occurred when a new market has been sported at an earlier stage before other competing firms have discovered it. Through marketing intelligence, the Hotel Comfort has discovered a new type of clientele arriving in the Maasai Mara National reserve in huge numbers. Generally, statistics from Kenya Tourism Board (KTB) indicates that guest arrivals in Reserve have increased tremendously! This is an opportunity that the management cannot afford to lose amidst the challenges and threats its facing.

The hotel leadership has had purchased a parcel of land in Maasai Mara National reserve together with a Lodge called Destination Lodge and has called upon the Marketing department to come up with a proposal on how these resources can be utilized.

The proposal plan clearly explains the development of the project from the 1st stage to the 3rd stage which is the last stage of the project. The project is expected to take 7 ½ months for it to be completed. Absolute description of the project activities have been outlined, resources required explained to detail and the project budget estimation given out.

At the end of the project completion, the Lodge is expected to have begun immediate revenue generation. This is a project worth undertaking as it will position Hotel Comfort at a competitive advantage and enhancing its growth.

BACKGROUND

Narok County is the heart of tourism and hospitality industry in Kenya, only the second after costal Kenya. Over the recent past, major developments in this industry have been numerous resulting to the county being number one in the country in terms of revenue generation. These developments have been in various dimensions such as technologically, economically (in terms of the increased number of consumers demanding tourism and hospitality products and services) among others. Due to these developments, various firms offering both tourism and hospitality products have emerged resulting in un-leveled competition amongst them. Through market research and other techniques, every supplier in this service industry is trying to embrace anything adequate to make them be at a competitive edge. For instance, through market intelligence survey, our marketing department has learned that the major competitor of the Hotel Comfort, the Swina Place, has done a great investment in the purchase of Reservation technologies and expansion of their restaurant to a capacity of 500 people. Over the last 3 months, Leisure hotel has developed a system of employee training in order to enhance and increase their capability to offer high quality products and services. These are just but few examples!

Market share leadership and dominance in the market place is a critical factor that determines the stability of a hotel. Research shows that as a result of competition, every hotel in the...
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