Develop a Marketing Plan
Introduction:
The Head office of Bounce Fitness located in Cairns, Queensland was established in 2001 by Margaret. Two years later membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by organization. In 2004 a second centre was established in leased premises in Brisbane (Queensland) and then Sydney (New South Wales) and Melbourne (Victoria) in the subsequent two years. An a new intention is to establish a new centre in Perth (Western Australia).
Bounce Fitness centre will lead a marketing plan focus on adults 50 to 70 year with a health concerns and sufficient disposable income to take out memberships. Emphasis will be placed on female clients. This campaign is for its 4 modern and well equipped fitness centres.
Bounce Fitness Centre will begin by targeting the more established suburbs where there are many original residents who are generally older, without children at home and are retiring. A wellness program will be implemented for helping this group to address health concerns and change their lifestyles, recover from illness, reduce depression, increase independence, reduce high risk of disease, etc.
1.1 SWOT ANALYSIS
1.1.2 MARKET ANALYSIS
Target markets and segmentation:
Bounce Fitness centre is entering their 11th year of business since it was established in 2001. The business model has been well received and marketing is especially important to maintain growth and market penetration. The Bounce Fitness’ marketing strategy now is the creation and implementation of a wellness programs focus on Adults between 50 and 70 years old. This group represents the single largest cluster of people who need to address health concerns and the emphasis will be placed on female clients. This campaign is for the Fitness centres situated in Cairns, Brisbane, Sydney and Melbourne and founds will be allocated in accordance with market volume distribution. Sydney and Melbourne should receive 40% of
The Head office of Bounce Fitness located in Cairns, Queensland was established in 2001 by Margaret. Two years later membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by organization. In 2004 a second centre was established in leased premises in Brisbane (Queensland) and then Sydney (New South Wales) and Melbourne (Victoria) in the subsequent two years. An a new intention is to establish a new centre in Perth (Western Australia).
Bounce Fitness centre will lead a marketing plan focus on adults 50 to 70 year with a health concerns and sufficient disposable income to take out memberships. Emphasis will be placed on female clients. This campaign is for its 4 modern and well equipped fitness centres.
Bounce Fitness Centre will begin by targeting the more established suburbs where there are many original residents who are generally older, without children at home and are retiring. A wellness program will be implemented for helping this group to address health concerns and change their lifestyles, recover from illness, reduce depression, increase independence, reduce high risk of disease, etc.
1.1 SWOT ANALYSIS
1.1.2 MARKET ANALYSIS
Target markets and segmentation:
Bounce Fitness centre is entering their 11th year of business since it was established in 2001. The business model has been well received and marketing is especially important to maintain growth and market penetration. The Bounce Fitness’ marketing strategy now is the creation and implementation of a wellness programs focus on Adults between 50 and 70 years old. This group represents the single largest cluster of people who need to address health concerns and the emphasis will be placed on female clients. This campaign is for the Fitness centres situated in Cairns, Brisbane, Sydney and Melbourne and founds will be allocated in accordance with market volume distribution. Sydney and Melbourne should receive 40% of
Bibliography: * BSBMKG609A- Develop a marketing plan, Precision Group. * Bounce Fitness: marketing plan, policies, mission, vision and values. -------------------------------------------- [ 1 ]. Mission, Vision and values of Bounce Fitness Centre. [ 2 ]. Mission, Vision and values of Bounce Fitness Centre. [ 3 ]. Mission, Vision and values of Bounce Fitness Centre.