Dell's Supply Chain Strategies

Only available on StudyMode
  • Download(s) : 316
  • Published : August 4, 2010
Open Document
Text Preview
A Knowledge-Based Analysis and Modelling of Dell’s Supply Chain Strategies

Areti Manataki

Master of Science Artificial Intelligence School of Informatics University of Edinburgh 2007

Abstract
Supply Chain Management is becoming more and more important for the success of today’s business world. Dell has realized this trend from its very first steps and has become one of the most successful PC companies in the world by putting emphasis on its supply chain, orchestrating its build-to-order and direct sales strategies. While most of the literature that covers Dell’s business and supply chain strategies is too theoretical, we suggest an analysis of a lower level using knowledge-based techniques. So, we have developed a business process model for Dell that captures its supply chain strategies, and which is strategic, business-goal-oriented and executable. In order to make this BPM executable we have designed and implemented a workflow engine that simulates BPM execution and calculates the related total time and cost. Using the workflow engine we have then run experiments on Dell’s BPM improvement and on its comparison with a traditional PC company, thus providing a useful framework for supply chain strategies’ comparison. This work is expected to provide a good insight into the successful supply chain of Dell on the one hand, and demonstrate whether knowledge-based techniques can provide good analysis of business and supply chain strategies in general on the other hand.

i

Acknowledgements
I would first of all like to thank my supervisor, Dr. Jessica Chen-Burger, for her guidance and help throughout this project, as well as for the support in difficult moments of the project period. I would also like to thank Dimtrios Mavroeidis and Ioanna Manataki for their participation in the evaluation procedure of the developed business process model.

ii

Declaration
I declare that this thesis was composed by myself, that the work contained herein is my own except where explicitly stated otherwise in the text, and that this work has not been submitted for any other degree or professional qualification except as specified.

(Areti Manataki)

iii

Table of Contents
1 Introduction............................................................................................................. 1 1.1 1.2 1.3 Motivation.................................................................................................... 1 Gap, Aim and Objectives ............................................................................. 1 Thesis Outline .............................................................................................. 2

2 Background Information........................................................................................ 3 2.1 Supply Chain Management .......................................................................... 3 2.1.1 2.1.2 2.1.3 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.3 2.3.1 2.3.2 2.4 2.4.1 2.4.2 2.5 2.6 2.5.1 Importance of Supply Chain Management ...................................... 6 Supply Chain Management Approaches.......................................... 7 “Hot topics” in Supply Chain Management..................................... 8 General Information about Dell ..................................................... 10 Directs Sales................................................................................... 11 Build-to-order and integration with suppliers................................ 12 Other interesting approaches.......................................................... 14 General Information about BPM.................................................... 15 BPM Methods and Tools ............................................................... 17 Definition and General Information............................................... 18 Different Approaches and Trends in Workflow Management....... 19 Notation in FBPML...
tracking img