Delights Business Plan
November 22, 2010
ICEDELIGHTS
There is good opportunity for ICEDELIGHTS and the franchisees who want to take on the venture. The first opportunity is the fact that all the franchisees are at an optimal time in their lives to start a new venture. They are in grad school, all have investment experience, and are not currently committed to jobs or spouses. This is the perfect time for them to get involved in a business. Technology also makes the opportunity positive. The fact that the ICEDELIGHTS business perfected a way to freeze homemade ice cream, and there is no need to make the gelati on the premises gives this business a competitive advantage from the start. This will cut costs of having gelati makers and whatever machinery comes with …show more content…
Not being able to determine their own location in Florida is one risk, but a larger risk is the unknown condition of Florida as a whole. None of the three men have really gone down to Florida to determine the feasibility of the venture. Other than Mr. Rogers going down there and looking at comparable cafés and ice cream shops, nobody has really investigated the market. There is no real analysis of competition or if the Florida demographic includes ICEDELIGHTS target market. There is also the issue of Florida being a mall-based retail economy, and nobody is certain if ICEDELIGHTS will be successful in that …show more content…
ICEDELIGHTS are then in charge of finding the location and building, and training the franchisees and a manager per store. The three franchisees were uncomfortable with ICEDELIGHTS lack of promised obligation and commitment. They felt as if ICEDELIGHTS could pull out of the venture and leave them in a business without a secured way of attaining the product. Because of this the deal had an option that included the franchisees putting down a deposit of $75,000 up front and they would not have to pay the remaining $125,000 until ICEDELIGHTS had furnished them with a suitable location and the lease was signed. They also stated that if ICEDELIGHTS was unable to supply them, the franchisees had the right to build their own production facility. I believe this is a very good deal. This lessens the worry about ICEDELIGHTS coming through. The franchisees have a more secured future knowing they will always be able to attain products and a location. I believe this option makes the venture appear more favorable to the
ICEDELIGHTS
There is good opportunity for ICEDELIGHTS and the franchisees who want to take on the venture. The first opportunity is the fact that all the franchisees are at an optimal time in their lives to start a new venture. They are in grad school, all have investment experience, and are not currently committed to jobs or spouses. This is the perfect time for them to get involved in a business. Technology also makes the opportunity positive. The fact that the ICEDELIGHTS business perfected a way to freeze homemade ice cream, and there is no need to make the gelati on the premises gives this business a competitive advantage from the start. This will cut costs of having gelati makers and whatever machinery comes with …show more content…
Not being able to determine their own location in Florida is one risk, but a larger risk is the unknown condition of Florida as a whole. None of the three men have really gone down to Florida to determine the feasibility of the venture. Other than Mr. Rogers going down there and looking at comparable cafés and ice cream shops, nobody has really investigated the market. There is no real analysis of competition or if the Florida demographic includes ICEDELIGHTS target market. There is also the issue of Florida being a mall-based retail economy, and nobody is certain if ICEDELIGHTS will be successful in that …show more content…
ICEDELIGHTS are then in charge of finding the location and building, and training the franchisees and a manager per store. The three franchisees were uncomfortable with ICEDELIGHTS lack of promised obligation and commitment. They felt as if ICEDELIGHTS could pull out of the venture and leave them in a business without a secured way of attaining the product. Because of this the deal had an option that included the franchisees putting down a deposit of $75,000 up front and they would not have to pay the remaining $125,000 until ICEDELIGHTS had furnished them with a suitable location and the lease was signed. They also stated that if ICEDELIGHTS was unable to supply them, the franchisees had the right to build their own production facility. I believe this is a very good deal. This lessens the worry about ICEDELIGHTS coming through. The franchisees have a more secured future knowing they will always be able to attain products and a location. I believe this option makes the venture appear more favorable to the