Ice Cream Parlor Survey

The purpose of this report is to break down the findings of the survey done regarding the ice cream parlor and the 400 university students that completed the survey. The survey was based off a gender reports. Some interesting findings from the survey were tallied and placed into percentages. Based on the survey females often go to an ice cream parlor in a given month 2 to 4 times 43% whereas males visit only once 46% in a month. 64% total female and male prefer a drive through versus a sit-down setting. When asked if they preferred sherbet, frozen yogurt, or ice cream they both agreed together with ice cream at 61%. According to the survey having the ice cream prepared in a cup was the top priority coming in at 32% total. When asked what was their favorite condiment, for the female it was flavored syrup coming in at 30% and for the male, it was candy coming in at 44%. Also, according to the survey out of 3 scoops, 2 were typically preferred by both with 52%. Both are willing to pay $1.51-$2.00 for a one-scoop ice cream cone and that was surveyed at 42%. Both are willing to pay $2.26-$3.00 for two-scoop ice cream cone according to the survey with 29%. Also, both genders refused the idea for the all-you-can-eat ice cream shop.
I feel this would be a great business venture since the other nearest ice cream parlor is 3 miles away off campus. This would be convenient to the university students and also to the ice cream parlor. My recommendations would be to offer a student discount to all of the students on a certain day with their student ID. We could hire part time staff from the students, which would help boost the ratings of the parlor. However, the only downfall I see would be the summer and winter breaks when the students leave and go home. Although not all of them would be going home it would decrease business while they are