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A Mission Accomplished: A Look at Denny’s CEO, Dawn Lafreeda

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A Mission Accomplished: A Look at Denny’s CEO, Dawn Lafreeda
A Mission Accomplished
A look at Denny’s CEO, Dawn Lafreeda

Katrina Shay,
Mychael Williams,
And Naomi McFadden

Communications in the Business Environment
Mercedes Aldridge
November 3, 2014
K. Shay, M. Williams, and N. McFadden
Professor Mercedes Aldridge
Communications in the Business Environment
November 3, 2014
A Mission Accomplished: A Look at Denny’s CEO, Dawn Lafreeda
Highly remarkable and accomplished, Dawn Lafreeda is truly an entrepreneur to admire! This San Antonio based operator owns a conglomerate of Denny’s locations sprawling across several states. Offering employment to more than 2,500 employees over the past 30 years, Lafreeda has a staggering net worth of 86.23 million. Dawn Lafreeda’s accomplishments truly set the standards of an exceptional entrepreneur. Through perseverance, strategic development, and maximum diligence, Lafreeda has become globally recognized as a self-made millionaire. Lafreeda is also recognized for taking economically deprived restaurants and transforming them into profitable and thriving establishments. Dawn Lafreeda faced many challenges along her journey to success, but was able to overcome these obstacles and has achieved many accomplishments thus far in her life.
Dawn Lafreeda is an extraordinary business leader who faced many challenges on her rise to the top. Just eighteen months after purchasing her very first Denny’s franchise, Lafreeda was offered the opportunity to acquire four additional restaurants. These four restaurants were located in West Texas, and were all struggling; both the location and the despondent economy created challenges for Lafreeda to overcome as she worked to turn these stores around. Lafreeda’s challenges included age and gender on her quest to the top of the restaurant franchise. At the age of 23, Lafreeda was much younger than many of her staff, as well as one of the only female owners of the Denny’s franchise. Due to Lafreeda’s age, many business partners did not take her



References: Daley, J. (2014). Lifetime achievement. Entrepreneur, 42(7), 96. From Denny 's Waitress to Owning 75 Restaurants. (2014, September 12). Retrieved October 28, 2014, from http://www.bluemaumau.org/dennys_waitress_owning_75_restaurants Habeeb, L., & Leven, M. (2014, October 7). Disenfranchising the American Dream. Retrieved October 26, 2014, from http://2017project.org/2014/10/disenfranchising-american-dream/ Owner of Over 70 Denny 's Franchises Plans Opening of Neosho Missouri Location. (2014, March 23). Retrieved October 26, 2014, from http://www.neoshoareabusiness.org/visit-our-blog/2014/5/23/owner-of-over-70-dennys-franchises-plans-opening-of-neosho-m.html

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