White dog cafe case
Table of Contents
INTRODUCTION
As owner of the White Dog Café, Judy Wicks must decide how she can improve her restaurants growth in the short, medium, and long term while continuing the restaurants social programs and maintaining its current ethical position. After an analysis of the current situation, we will present viable alternatives to ensure the White Dog Café continues its commitment in the long term to social responsibility in a manner that allows Judy Wicks to step down as owner of the Café. We will prove to Judy Wicks that her restaurant can maintain its growth without her at the helm. We will provide a two-year strategy on how to implement these changes to make sure the restructuring process allows the restaurant to continue its educational and humanitarian practices.
ANALYSIS
SITUATIONAL ANALYSIS Judy Wicks has developed a business strategy that has allowed her restaurant to become very profitable and socially responsible. Since 1983 she has worked with a philosophy that her restaurant can make money and “do the right thing”. This responsibility first philosophy has enabled the restaurant to turn into much more of a community making a difference.
Ms. Wicks has shouldered the load on both the financial side of running a restaurant, and the socially responsible side of running White Dog Café Enterprises and its many projects and programs. For 25 years, Ms. Wicks has been the Café’s leader and she can no longer carry the burden on her own. Ms. Wicks must find and appoint a successor ensure her restaurant sustains its growth, and maintains its long-term commitment to social responsibility.
The White Dog Café was not the only successful example of companies starting in the early 80s with a goal of benefitting the community. Both Ben and Jerry’s and The Body Shop started at a similar time with a similar initiative, but both have recently had to deal with significant growing pains. Ben and Jerry’s sold to Unilever while The Body Shop was bought
INTRODUCTION
As owner of the White Dog Café, Judy Wicks must decide how she can improve her restaurants growth in the short, medium, and long term while continuing the restaurants social programs and maintaining its current ethical position. After an analysis of the current situation, we will present viable alternatives to ensure the White Dog Café continues its commitment in the long term to social responsibility in a manner that allows Judy Wicks to step down as owner of the Café. We will prove to Judy Wicks that her restaurant can maintain its growth without her at the helm. We will provide a two-year strategy on how to implement these changes to make sure the restructuring process allows the restaurant to continue its educational and humanitarian practices.
ANALYSIS
SITUATIONAL ANALYSIS Judy Wicks has developed a business strategy that has allowed her restaurant to become very profitable and socially responsible. Since 1983 she has worked with a philosophy that her restaurant can make money and “do the right thing”. This responsibility first philosophy has enabled the restaurant to turn into much more of a community making a difference.
Ms. Wicks has shouldered the load on both the financial side of running a restaurant, and the socially responsible side of running White Dog Café Enterprises and its many projects and programs. For 25 years, Ms. Wicks has been the Café’s leader and she can no longer carry the burden on her own. Ms. Wicks must find and appoint a successor ensure her restaurant sustains its growth, and maintains its long-term commitment to social responsibility.
The White Dog Café was not the only successful example of companies starting in the early 80s with a goal of benefitting the community. Both Ben and Jerry’s and The Body Shop started at a similar time with a similar initiative, but both have recently had to deal with significant growing pains. Ben and Jerry’s sold to Unilever while The Body Shop was bought