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Data Base Marketing

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Data Base Marketing
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Case- Harrah’s Entertainment Inc.

Questions:

1. What are the objectives of the various Data Base marketing programs and are they working?
2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play?
3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing?
4. What is the sustainability of Harrah’s actions and strategy?
5. What are the privacy and ethical issues that Harrah’s should be concerned about?
Case- Harrah’s Entertainment Inc.

Questions:

1. What are the objectives of the various Data Base marketing programs and are they working?
2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play?
3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing?
4. What is the sustainability of Harrah’s actions and strategy?
5. What are the privacy and ethical issues that Harrah’s should be concerned about?
Case- Harrah’s Entertainment Inc.

Questions:

1. What are the objectives of the various Data Base marketing programs and are they working?
2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play?
3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing?
4. What is the sustainability of Harrah’s actions and strategy?
5. What are the privacy and ethical issues that Harrah’s should be concerned about?
Case- Harrah’s Entertainment Inc.

Questions:

1. What are the objectives of the various Data Base marketing programs and are they working?
2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play?
3. How does Harrah’s integrate the various elements of its marketing
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