Danone History

Topics: Groupe Danone, Isaac Carasso, Yoghurt Pages: 4 (1279 words) Published: January 14, 2013

The original company bearing the corporate name was founded in 1919 by Isaac Carasso, a Spanish physician of Greek origin, in Barcelona. In 1923, he came up with a unique treatment for patient with digestive problems and he developed a product that he distributed though pharmacies and drug stores, and which soon became a big success-yoghurt. The factory was named Danone, a Catalan diminutive of the name of his first son, Daniel Carasso. Ten years later, the company moved from Spain to neighboring France and the first French factory was built. In 1949, the yoghurt was firstly packaged in a glass can. In 1951, this glass package replaced the porcelain can which was used before and because of this change the yoghurt became more popular and very common in diary healthy alimentation. In 1968, Danone was firstly announced in TV. http://www.youtube.com/watch?v=njZNtHoM6ZQ

Some years later, they extended their brand by producing “petit suise” (1972), “Natillas” (1974) and also the first non-fat (1985). In 1988, Danone commercialized “Bio Yoghurt”, which nowadays helps us with digestive matters. In 1992, Danone was the main sponsor of the Barcelona 92 Olympic Games which added more popularity to the company. One year later, Danone Institute was born. The aim of this institute is to improve the citizen nutrition habits. In 1995, Danone continued extending its brand by incorporating Actimel, which supposed a revolution in the alimentary world due to its purpose of defense. In 1998, Danone was the official sponsor of France football world championship. 2 years later, they create the official website of Danone: www.Danone.es. In 2004, Danone commercialized “Danacol”, a product which aim is to reduce cholesterol in a simple and efficient way. Danone launched a campaign in order to encourage families to lead a healthy lifestyle :”Danone Family”. In 2006, Danone started producing soya yoghurts 100 % vegetal. DANONE NOWADAYS…

Since 1998, Groupe DANONE has been...
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