Customer Relations Research Paper
Old Colony YMCA: East Bridgewater Branch
__________________________
Research Project
Samantha Smith
Comm. 492
Professor Shin
December 12, 2012
INTRODUCTION The Old Colony YMCA is a charitable, non-profit Association committed to the development of strong a spirit, mind, and body, guided by Judeo-Christian principles, to enrich the quality of life for everyone in all communities. Since 1887, the YMCA’s Mission has been to assist all people in developing to their fullest potential and to respond to ever-changing community needs with a focus on youth development, healthy living, and social responsibility. For nearly 160 years, this non-profit organization has strengthened youth and families by making them feel part of a community that is genuinely concerned with their well-being. From offering youth sports programs at a reasonable rate to providing strength training to cancer patients, the YMCA is built through their relationships with their members. Along with five other branches, the East Bridgewater YMCA makes up the Old Colony division of YMCA’s across America. According to their 2012 annual report, “We know that over the past 125 years, the Y has truly served as a “safety net” for children, adults, and families seeking a place to get healthy, test their abilities, improve their lives, and have a safe place to simply belong. We are reaching more people than ever, finishing the fiscal year with more than 34,000 members and reaching a new high of 1,058,135 visits! The Y is, and always has been, about people helping people. Thanks to the generous contributions of the community and the leadership of our dedicated campaign volunteers, the Y’s annual fund campaign combined with special events raised a total of $958,990! When people give to the annual fund, this money is used to ensure that the Y is available for EVERY child or family who needs Y services and programs. Therefore, our donors are investing in people – an investment that when combined with
__________________________
Research Project
Samantha Smith
Comm. 492
Professor Shin
December 12, 2012
INTRODUCTION The Old Colony YMCA is a charitable, non-profit Association committed to the development of strong a spirit, mind, and body, guided by Judeo-Christian principles, to enrich the quality of life for everyone in all communities. Since 1887, the YMCA’s Mission has been to assist all people in developing to their fullest potential and to respond to ever-changing community needs with a focus on youth development, healthy living, and social responsibility. For nearly 160 years, this non-profit organization has strengthened youth and families by making them feel part of a community that is genuinely concerned with their well-being. From offering youth sports programs at a reasonable rate to providing strength training to cancer patients, the YMCA is built through their relationships with their members. Along with five other branches, the East Bridgewater YMCA makes up the Old Colony division of YMCA’s across America. According to their 2012 annual report, “We know that over the past 125 years, the Y has truly served as a “safety net” for children, adults, and families seeking a place to get healthy, test their abilities, improve their lives, and have a safe place to simply belong. We are reaching more people than ever, finishing the fiscal year with more than 34,000 members and reaching a new high of 1,058,135 visits! The Y is, and always has been, about people helping people. Thanks to the generous contributions of the community and the leadership of our dedicated campaign volunteers, the Y’s annual fund campaign combined with special events raised a total of $958,990! When people give to the annual fund, this money is used to ensure that the Y is available for EVERY child or family who needs Y services and programs. Therefore, our donors are investing in people – an investment that when combined with
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