Customer Brand Awareness

BACHELOR’S THESIS IN BUSINESS ADMINISTRATION CUSTOMERS BRAND AWARENESS

A CASE STUDY OF WILLYS GROCERY STORE

Authors: Kris Ayadiani [e-mail] & Timothy Enadeghe [e-mail]
Supervisor: Bertil Olsson
Examiner: Sabine Gebert Persson
Course: Business Administration
Credit: 15 ECTS

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Acknowledgment
Writing a thesis project requires inspiration, energy, and assistance from others. We would first of all thank God for giving us the inspiration and energy to write this project and we would also like to say a big thank you to our friends and colleagues who assisted with materials when writing this project.
We would also like to express our profound gratitude to our supervisor, Bertil Olsson for his supervision and guidance throughout the course of writing this project. We are very grateful to him for his help and advice.
Our sincere gratitude also goes out to the manager of Willys who created out time from his busy schedule to grant us audience.
We also want to express our gratitude to the school librarians who were very helpful in assisting us with materials for this project.

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SUMMARY
This thesis is on Consumers Brand Awareness, a case study of Willys grocery store. The

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