Customer Attitude Toward Insurance

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CUSTOMER ATTITUDE TOWARDS PRODUCT
OF HDFC STANDARD LIFE INSURANCE

Submitted by,
SANDHYA MBA – Semester III
(Session 2009-2010)

CHAPTER: 1
INTRODUCTION OF THE
Study

INTRODUCTION OF THE STUDY
In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the customer attitude towards Hdfc. In my study I have used parameter like tax benefit, return, saving, future uncertainty, and other benefit provided by the company. An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event—this is often referred to as the attitude object. Customer attitude plays an important role while purchasing the product. It helps to purchasing the product. When customer have positive attitude he purchase the product and if he has negative attitude he not purchase the product.

CONTRIBUTION
 
For my contribution towards HDFC. I have done many things for making people aware. I have done telecalling, canopies and made questionnaire which was been filled by the people and for the fulfilment of the questionnaire we selected different area .I went to SURYAVIHAR for knowing peoples attitude towards HDFC and lastly a seminar was conducted in HIMALYA COMPLEX.

CHAPTER: 2
COMPANY PROFILE

HOUSING DEVELOPMENT FINANCE CORPORATION:

HDFC was started by Hasmukh Bhai Parekh in1977 with the formation of Malhotra Committee. HDFC was incorporated with the primary objective of meeting a social need that of promoting homeownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 10 crores. HDFC has since emerged as the largest residential mortgage finance institution in the country. The corporation has had a series of share issues raising its capital to Rs. 119 crores. The net worth of the corporation as on March 31, 2000 stood at Rs. 2,096 crores. HDFC operates through 75 locations throughout the country with its Corporate Headquarters in Mumbai, India. HDFC also has an international office in Dubai, U.A.E., with service associates in Kuwait, Oman and Qatar. HDFC’s main goals are to:

a) Develop close relationships with individual households.
b) Maintain its position as the premier housing finance institution in the country. c) Transform ideas into viable and creative solutions.
d) Provide consistently high returns to shareholders.
e) To grow through diversification by leveraging off the existing client base.

STANDARD LIFE

The Standard Life Assurance Company ("Standard Life") was established in 1825 and the first Standard Life Assurance Company Act was passed by Parliament in 1832. Standard Life was reincorporated as a mutual assurance company in 1925. Standard Life is Europe's largest mutual life assurance company. Standard Life, which has been in the life insurance business for the past 182 years, is a modern company surviving quite a few changes since selling its first policy in 1825. The company expanded in the 19th century from its original Edinburgh premises, opening offices in other towns and acquiring other similar businesses. Standard Life currently has assets exceeding over £70 billion under its management and has the distinction of being accorded "AAA" rating consequently for the past six years by Standard & Poor.

STANDARD LIFE ASIA LIMITED/JOINT VENTURES

The group’s Hong Kong subsidiary, Standard Life Asia Limited (“SL Asia”), was incorporated in 1999 as a joint venture and became a wholly-owned subsidiary of Standard Life in 2002. The group’s operations in Hong Kong were established to give the group a presence in the Far East from which it could expand into...
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