Culture And Identity: Red Carnation Hotel
CULTURE AND IDENTITY
WORD COUNT: 2,241
28/11/13
Introduction
Culture, this is a way that an individual attaches themselves to a certain community from which they are from, a way in which an individual is brought up based on what that community believes in; according to theorists culture is “the shared philosophies, ideologies, values, assumptions, beliefs, expectations, attitudes and norms that knit a community together…” Meek (1988, p.457) when considering an organisation, the founder of that particular organisation is where the culture will be derived from, for example the Red Carnation Hotel’s culture is to make the guests feel they are in their own home “home away from home” redcarnationhotels.com, (2012) this concept is embedded in all the RCH hotels. …show more content…
Identity can be derived from the surroundings; it defines who that person is based on where the individual was brought up; Tajfel (1978) comments on ‘social identity’ and how an individual identifies themselves based on the ‘social group’ they belong to; In order for this to happen the in-groups of the organisation need to ‘reciprocate’ the corporate culture to the out-groups and allow ‘assimilation’ to take place in order for the culture to be embedded in the individual.
The essay will outline the positive and negative impacts that identity and corporate culture can cause to the hospitality industry if not incorporated correctly by the managers of the organizations, which can then cause a rejection of the culture and therefore affect an individual’s performance, which in the long run will affect the organisations performance when it comes to competition.
Literature
WORD COUNT: 2,241
28/11/13
Introduction
Culture, this is a way that an individual attaches themselves to a certain community from which they are from, a way in which an individual is brought up based on what that community believes in; according to theorists culture is “the shared philosophies, ideologies, values, assumptions, beliefs, expectations, attitudes and norms that knit a community together…” Meek (1988, p.457) when considering an organisation, the founder of that particular organisation is where the culture will be derived from, for example the Red Carnation Hotel’s culture is to make the guests feel they are in their own home “home away from home” redcarnationhotels.com, (2012) this concept is embedded in all the RCH hotels. …show more content…
Identity can be derived from the surroundings; it defines who that person is based on where the individual was brought up; Tajfel (1978) comments on ‘social identity’ and how an individual identifies themselves based on the ‘social group’ they belong to; In order for this to happen the in-groups of the organisation need to ‘reciprocate’ the corporate culture to the out-groups and allow ‘assimilation’ to take place in order for the culture to be embedded in the individual.
The essay will outline the positive and negative impacts that identity and corporate culture can cause to the hospitality industry if not incorporated correctly by the managers of the organizations, which can then cause a rejection of the culture and therefore affect an individual’s performance, which in the long run will affect the organisations performance when it comes to competition.
Literature