globalization is prevalent in the world business. Developing countries such as China and India have therefore, become appealing markets to foreign investors. It is anticipated that China and India will soon be the world’s biggest economies. Presently, eighty percent of the electronic goods globally are manufactured in china. This has resulted to more western companies wanting to invest in china as opposed to other countries. Unfortunately, there is intercultural management problem with the unprecedented increase in cooperation between the developing nations and the western counterparts which are culturally different.
Cultural differences between developing countries (China/ India) and developed countries (UK)
Obviously, the culture in UK is totally different from Chinese culture. UK focuses on individualism, as opposed to collectivism. For instance, people talk of individual rights rather than valuing the entire society above oneself. UK’s culture is exploration and adventurous based. On the other hand, china places the family, society and the country above individuals. People in the United Kingdom want new inventions, discoveries and expansion outwards. The United Kingdom is science based and attempts to resolve nature’s and people’s relationship by the use of law. Poeter (1980) argues that China on the other hand, is founded on human relationship, as opposed to law. China concentrates on people and humanism, to resolve man’s and nature’s relationship. Peace is honored in china and tolerance and ethics, mean, focusing on balance and internal cultivation are the key things to resolve matters.
As a result of the farming civilization, culture in china expands internally rather than externally. Culture consists of the people’s deep-held beliefs and values that are collective, and this shape the conceptions that the people form of the surrounding world. According to Terpsta and Sarathy (1997), business globalization has increased and therefore, heightened the significance of comprehending the, national cultural influences within international organizations relationships through the use of an intercultural perspective. Cultural dimensions are the measures used to compare and analyze various countries so as to get the cultural difference. Through the use of cultural dimensions, there is a better understanding of how to negotiate global trade deals effectively with people from other countries.
Global marketing and Cultural differences
The progress of human beings and humanity is attributable to one particularly vital factor; the strong ability of human beings to adapt and understand cultural differences. The respect of other people’s cultural differences has been extremely beneficial in bringing people close together and tying them to form a strong bond. Having conquered cultural differences, a new term, global economy, has been introduced. Global economy refers to consumption, distribution and production global system (Akaah, 1991, 50). The world is currently a singular unit since the economic development pace has increased as a result of an increase in global and local marketing.
International marketing has crossed and conquered all cultural differences boundaries and brought nations together to a realistic international market. International marketing is the organized and complex process through which an idea or a product is conceived and then conveyed to the global market. The global economy benefits enormously from international marketing since there is respect for cultural differences. cultural differences barriers are covered when necessary and global economy is boosted (Rosenbloom, Larsen and Metha, 1997, 162). This simultaneously links the world to form an inter- dependent and closer network. In the past, attention was not paid to cultural difference irrespective of the fact that international trade has been there since time immemorial. However, the present global marketing and global...