1.0 Background 2
2.0 Introduction 3
3.0 Cultural awareness for tourism and hospitality 4
4.0 Background on China and United States of America 6
5.0 Difference in social behaviour: Chinese and American Culture 7
6.0 Difference in business behaviour: Chinese and American Culture 10
7.0 Impacts on tourism and hospitality industry 12
8.0 Conclusion 13
The evolution of mankind since prehistoric ages has led to the diversity of people and how people live their lives in the 21st century. The existence of different human race and different environment is the reason why people are so different from one another. Their external environments mould them into what they have become as of today. The ongoing development and recollection of customs which a community conditions themselves into their lives and passing on to the next generation is culture.
Culture is whereby a community, regardless of its size shares a way of life where they are associated together with common and distinctive characteristics, beliefs and activities (THE 101 PowerPoint Lecture 2 2011). On the other hand, Hofstede defined culture as the “collective mental programming of the human spirit that allows us to distinguish the members of one category in comparison with the members of another category” (Hofstede 2011). The basic element which makes up culture are such as history, religion, values, social organizations and language (Samovar, Porter & McDaniel 2008). The mentioned elements are portrayed by means of language,... [continues]
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