Cullen Allen and Colum O’Sullivan first launched their business Cully & Sully in 2004 with a line of ready-to-eat healthy pies. From their base in Cork, Ireland they have grown their business and increased their product range to comprise of soups, deserts and hot pot meals. They are a leading Irish start-up enterprise having been nominated for Ernest & Young’s Entrepreneur of the Year Award. In this assignment we will seek to explore the launch of C&S food products in Spain.
C&S movement into the Spanish market.
Create brand and product awareness amongst our chose target market and acquire new customers in Spain.
Firmly establish C&S soup in customers’ “consideration sets” through effective brand management.
Awareness through promotional activities.
Build high customer lifetime value, essential to long term customer-retention.
Educate Spanish people about the importance of healthy eating.
Promotional activities pertaining to a range of vegetarian, glucose free, low salt foods.
Providing consumers with the quick, easy and tasty food they need, full of natural goodness and nutrition, but without all the preservatives and high salt levels of competitors. C&S aim to do so at affordable prices. C&S want to help us change our eating habits for the better. Raising awareness of, and interest in, the importance of healthy eating is a core value of their business. C&S utilize a market specialization strategy, aiming to meet different needs of their primary target market, the young, urban professional. New “Hot Pots” provide a bigger, more filling meal, that sees the time window shift from an afternoon lunch to an evening meal, yet the fundamentals – quick, easy food that’s wholesome, healthy and great tasting – stay the same
C&S aim to provide consumers with the quick tasty food they need, full of natural goodness and...