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Csr, Pestel, Porter's Five Forces and Business Ethics on Apple Computers

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Csr, Pestel, Porter's Five Forces and Business Ethics on Apple Computers
Business Project
Topic: Apple Computers

Introduction
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, including a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its most popular hardware products are the series of Mac computers, the iPod, the iPhone, and the iPad. Its software includes the OS X for Mac computers and iOS operating systems for mobile devices, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.
Apple’s shareholders mostly include companies and institutions as a whole, or individual businessmen and entrepreneurs. As a reference, here is a brief list of some major Apple shareholders:
The top ten institutional shareholders
Fidelity Management & Research 53.07M
Vanguard Group, Inc. 33.86M
State Street Global Advisors (US) 31.54M
BlackRock Institutional Trust Company, N.A. 30.28M
T. Rowe Price Associates, Inc. 23.25M
Invesco PowerShares Capital Management LLC 16.09M
Janus Capital Management LLC 12.48M
Wellington Management Company, LLP 11.12M
AllianceBernstein L.P. 10.95M
Capital World Investors 10.57M
The top ten individual shareholders
Jobs (Steven P) 5.55M
Levinson (Arthur D) 225,015
Mansfield (Robert) 40,831
York (Jerome B) 50,000
Drexler (Millard S) 40,000
Cook (Timothy D) 13,659
Oppenheimer (Peter) 8,105
Forstall (Scott) 2,830
Gore (Albert A Jr) 1,000
Johnson (Ronald B) 288 According to Apple’s annual report, we can see that the company’s property and production is still growing. The number of Apple retail stores went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior, earning an average of $51.5 million per store, up from $43.3 million last year.

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