Csr of Ibm

Only available on StudyMode
  • Download(s) : 159
  • Published : December 2, 2012
Open Document
Text Preview
A report on Corporate Social Responsibility of International Business Machines Corporation (IBM)

SUBMITTED TO
Rabeya Sultana,
Assistant Professor, Department Of MIS,
University of Dhaka

SUBMITTED BY
Akibul Kowser Pahlowan Student ID: 61222-15-055
Summer Semester 2012
Department of MIS.
University of Dhaka.

Candidate’s Declaration

I certify that the report entitled “A report on Corporate Social Responsibility of International Business Machines Corporation (IBM)” submitted as a term paper of the course Introduction of Business is the result of my own research, except where otherwise acknowledged and this project report in whole or in part has not been submitted for an award including a higher degree, to any other University or institution.

Name: Akibul Kowser Pahlowan
Signature: ………………………
Date: ………………………

Table of Contents
1.INTRODUCTION| 4|
2. What is corporate social responsibility?| 5|
3.Company Profile:| 6|
4.Case Study:| 7|
5.Other Example of CSR Activities of IBM:| 8|
6. Why IBM involved with Corporate Social Responsibility (CSR)?| 8| 7. Why IBM involved with Corporate Social Responsibility (CSR)?| 9| 8.Conclusion:| 9|

INTRODUCTION :
Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the “triple bottom line” of people, planet, and profit. Not only do responsible, sustainable and transparent approaches help build brand and reputation, they help strengthen the community and therefore the marketplace. A solid business plan, embedded into the business culture, reflecting organizational values and objectives through strategic CSR application, will help to build a sustainable and profitable future for all.

What is corporate social responsibility?
The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an organization’s performance against economic, social and environmental parameters. The rationale for CSR has been articulated in a number of ways. In essence it is about building sustainable businesses, which need healthy economies, markets and communities. The key drivers for CSR are1:

Enlightened self-interest -creating a synergy of ethics, a cohesive society and a sustainable global economy where markets, labor and communities are able to function well together.
Social investment - contributing to physical infrastructure and social capital is increasingly seen as a necessary part of doing business. Transparency and trust - business has low ratings of trust in public perception. There is increasing expectation that companies will be more open, more accountable and be prepared to report publicly on their performance in social and environmental arenas. Increased public expectations of business - globally companies are expected to do more than merely provide jobs and contribute to the economy through taxes and employment.”

Company Profile:
IBM is the world's largest information technology company. It is a leader in developing computer servers, software, storage devices and microchips. It also fields a large business consulting division. The company has operations in more than 60 countries. It has a major presence in New York with headquarters in Armonk, research facility in Yorktown Heights, and a massive chip-making facility in Fishkill. IBM is a world leader in research and development and...
tracking img