Cruise ship industry are viewed as travel for pleasure in the sea. They defined “cruise ships” not only as transportation but also as trip for pleasure in the sea. As Cooper, Fletcher, Gilbert and Wanhill (1993) stated, “Cruising is more a leisure product than a mode of sea transportation.” The cruise ship industry is increasingly being popular as floating resorts Dowling (2006). This floating resort has bars, restaurant, entertainment spot, sports facilities, shopping centers, and a lot more Dowling (2006). Cabins are also developed into larger and more luxurious. Part of the development is for cabins to have more balconies. Dowling (2006). Dowling (2006) Cruise ship companies continuously promoting their trademarks to allow the customers to easily recognize the products as rivalry grows. Moreover, it allows the customers to make an easy decision-making. Dowling (2006) One case example is the “Queen Elizabeth 2 cruise ship” where in the ship image express more exclusive and private, and an only one of its kind experience, with the advertisement and its promotional theme, ‘For once in your life, live’. While “Carnival cruises” characterized as “Fun ships” and it is for everyone that generally feel like having fun. Martin (2010) It all started in early years, as the world became developed and industrialized and start trading with distant places, since then ships are mainly used in shipping cargo and used as transportation in exploring new lands. This evolution or development has mainly included expedition trip, post-war boom and the downfall of passenger liner and the beginning of modern cruising. Martin (2010). Martin (2010). More types of people began to be more adventurous and thrills in spending their disposable income. It is indicated that the people that desires to have vacation around places in the world that usually can only be read in the books by famous voyagers, is now a reality. Martin (2010). The first shipping institution that proposed a traveler service from United State to England was the Black Ball line, where in at the early year of 1818, the large ship manages to operate out of New York City Martin (2010). One of the prime explanations why there was an increase of larger construction of ships, and more luxurious, exclusive and deluxe ships are essentially because of the combination of trade and leisure time of the people. Martin (2010). For an instance, the Titanic is one of the most popular and recognizable ships in history, with the stories that has been done completely and it has a class on its own. Martin (2010). Martin (2010). Back in early years, cruise liner was compulsory used as troop transporter since World War I and II. It is stated that when the war come to an end, the ships were used for transferring refugees to secluded lands to have their fresh start. Martin (2010) The government profoundly supported and funded the industry in construction of cruise ships with their possible outlook in the future, the redeployment. By then, the cruise industries improved rapidly. However, the smooth transatlantic journey flow was spoiled by the enormous progress of the flight industry. On the other hand, the modern structures of cruise ships were established. Martin (2010). People now can experience a short holiday sailing in a way of linking their flights to the destination Martin (2010). Some consider the huge breakthrough in flight industry as the reason of recreation of cruising today. Martin (2010). In the late eighties, there was a huge increase in the cruise industry. Extremely large cruise liners were launched, which the liners are competent of carrying passenger with an additional of 2,000 more people Martin (2010). These newly launched ships are entirely for exclusive vacationers that keep hold of cruising journey around the world. And as it was acknowledged earlier, ships are intended to operate as floating resorts with lots of entertainment such as spas, salons, casinos,...
Please join StudyMode to read the full document