Critical Issues Concerning Management Method Through Corporate Culture

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Critical issues concerning management method through Corporate culture

Introduction
As it is realized by more and more people, especially executive managers and researchers, corporate culture plays a crucial role in the success of an organization. For many companies that have gained exclusively high fame, exposure and wealth, organizational culture is moreover an invisible property owned by the company. From 1970s, people began to understand the high competition from Japanese industry with unique corporate cultural background. Companies in America were found to behave very much like what happened in Japan (Parker 2000). It is usually known that a strong and positive corporate culture is a true asset under the perspective of economic and accounting. Although its advantages have been identified for decades, difficulties in how to utilize, develop and manage corporate culture remain to be uncertain. In this essay, the argument will be illustrated in three sections. The definition and significance of corporate culture will be introduced in the first section in detail. After that, deficiency of managing corporate culture will be discussed in separated two sections. The first section will talk about difficulties in developing and defining an appropriate organizational culture. The second section will concentrate on the shortage of expected employees and obstructions of managing human resources. What kind of labour a company wants, what kind of atmosphere a company intends to achieve, and the paradox between the two will be discussed within this section.

The actual meaning and significance of corporation culture
In such a globalized society, there are many intensive competitions and companies desperately require a way to differentiate them from others. Here comes the corporate culture, which allows such business organizations to thrive and sustain under excessive competitions. The first thing that should be understood clearly is the definition of culture. Commonly speaking, culture distinguishes people apart. People with the same culture usually live within the same region, act similarly and share homogeneous faith. Cognition and communication stays among a group of people and they pass down the heritage generations by generations through hundreds of or even thousands of years. While culture is a series of features that defines a typical society, corporate culture turns out to be a series of features that define a certain economic system. As indicated by Parker (2000), corporate culture involves symbolic rewards, myths, ceremonies, unwritten rules of communication and interaction, which formulates a set of meanings for employees to follow. The culture of a business organization is very much similar to the culture of its surrounding society. If we take Christmas party as part of societal culture, it possesses several characteristics stated by Rosen (1988) including alcohol, beverage, dancing and wearing. Through various symbolic forms and techniques, people are bonded together and they share invisible values and experienced practices among members of the group. No matter been written as a mission statement or hardly been mentioned, corporate culture is always there existing inside the company. It determines a group of employees on how to perceive and react to inside and outside environments.

Through the decades, many researchers have conducted a variety of researches concerning corporate culture. The significant performance it acts has been identified and analysed in detail. According to Peters and Waterman (1982), executive managers are intended to develop such a corporate culture that can make extraordinary achievements through ordinary workforce. The corporate culture makes change to everything and everyone internally and externally.

There are a couple of positive influences worth mentioning concerning corporate culture as long as it is well-developed. Firstly, productivity and performance will increase...
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