Cretivity & Innovation- Two Pillars of Knowledge Management

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“Two pillars of Knowledge Management”

Mr. Abhishek Gupta
Lecturer, Amrapali Institute of Management & Computer Applications, Haldwani Er. Upasana Kanchan
Lecturer, Amrapali Institute of Management & Computer Applications, Haldwani Mrs. Gauri bisht
Sr. Lecturer, Amrapali Institute of Management & Computer Applications, Haldwani

Knowledge, creativity and innovation are the valuable intangible assets which play a vital role in the transformation of business & society. The credit for the shift of economies from agricultural to industrial can be largely given to the fullest & optimum use & management of knowledge by organizations. Creativity and innovation concern the process of creating and applying new knowledge. They are just like the heart of knowledge management. Knowledge management is not a new concept. It has been utilized since years for the development of organizations. Prior to globalization it was used as a mix of information management, organizational learning, organizational culture & knowledge sharing however the emergence of globalization & increasing competition created a threat for the organizations to survive in market and innovation & Knowledge management became necessity to sustain economic development and competitiveness. This paper takes a brief look at two tools to support knowledge management i.e. creativity & innovation. In this paper, the focus is on the idea that how creativity & innovation along with the help of knowledge management contribute to the growth of organizations.

Keywords:knowledge, creativity, innovation, knowledge management

1. Introduction

Modern economies are often referred to as knowledge economies. Humans engaged in business world are continuously in the pursuit of wealth through knowledge. It is an open truth that a company’s success does not come from its chandeliers, gardens, ambience, acres of lands rather it comes from its intellectual and systems capabilities. Knowledge and information are the crucial assets of a business and there is a need to learn to handle these assets in new ways. Traditional monitoring systems which were designed to deal with tangible inputs & outputs are no longer adequate to survive in the market. Organizations are required to share information & knowledge internally & learn to adapt more quickly to external circumstances in order to retain their competitive advantage. In response to this situation, the first phase of KM was focused on information technology & systems. Technical tools were used to collect the existing knowledge in order to make the organization run more smoothly. In the second phase of KM, it focuses more on the creation of new knowledge- Creativity & Innovation in order to keep the organization one step ahead of its competitors.

In other words we can say that simply recycling old knowledge will not serve the purpose of survival but creation & application of new knowledge is required to achieve the lofty peak of competition and success. However it is important to keep in mind that the created new knowledge should be useful for the organization.

2. Knowledge and information

To define the term knowledge it is first required to differentiate between data, information, knowledge and wisdom. Although knowledge is often seen as a richer form of information but this differentiation is not helpful. What we can say here, as Neil Flemming has also given

o A collection of data is not information.

o A collection of information is not knowledge.

o A collection of knowledge is not wisdom.

o A collection of wisdom is not truth.

The idea is that information, knowledge & wisdom are more than simply collection. Rather, the whole represents more than the sum of its parts & has a synergy of its own.

The collection of data where is no relation between the factors of...
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