Knowledge Management in Accenture: 1992-January 2001

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Introduction:
Accenture is a global management consulting, technology services and outsourcing company, the KM focus is on obtaining and synthesizing intellectual capital to maximize decision-making and innovation across diverse functions and disparate locations, thus enabling the clients to become high-performance businesses and governments. Far more than a cluster of simple processes, the KM program is also about developing and rewarding a culture of knowledge-sharing – encouraging collaboration among their people to problem solve and build capabilities, regardless of their location. Industry Overview:

Accenture’s CD organizations are responsible for designing, building and running their KM system, supported by dedicated offshore teams and centers of learning excellence. Main Objective of implementing the Knowledge Management is value creation. The ease to access the information and using it to improve business processes and to achieve competitive advantage are the major challenges faced by the modern day organizations. In order to create, develop and extract value from knowledge and information, the right operational and strategic processes are needed to put into place. Knowledge management leads to structure and management methods based upon idea sharing thus giving voice to customers, workers and partners. From the organizational perspective, the objectives of exploiting information and knowledge resources should aim to support the effective utilization of knowledge in every company. Generate new knowledge, access valuable knowledge from outside sources, use knowledge in decision making, embed knowledge in processes, products, and services; represent knowledge in documents, databases, and software; facilitate knowledge growth through culture and intensives, transfer existing knowledge into other parts of the organization, and measure the value of knowledge assets and/or the impact of knowledge management.

SWOT Analysis:
Accenture is one of the leading consulting, technology and outsourcing services companies in the world. The company has experience, capabilities across most of the industries and business functions. Its business is structured around five operating groups, which together comprise 17 industry groups. It provides services to its customers through a global delivery network of over 53 centers. It mainly operates in Americas and EMEA. Location FactorType of Factor

FavorableUnfavorable
InternalStrengths

-Global reach and scale providing continuous business -Broad portfolio of offerings enabling it to serve diverse customer needs -Strong customer base provides enhanced brand imageWeaknesses

-Nascent mid-market offerings
-Low margins compared to competitors
-Technical difficulties
ExternalOpportunities
-Brand Value
-Steady growth in IT outsourcing
-Growing demand for new media technologies
-Positive outlook for health care IT spendingThreats

-Economic slowdown
-Increasing regulation in government contractors
-Problems with subcontractors

Strengths: Accenture has wide range of global reach and scale providing continuous business which includes automotive, consumer goods and services, retail, freight and logistics, and public transport. Such types of ability give them access to explore more diversified industry and build a strong brand image in global business. Accenture’s comprehensive industry insights, global foot print, portfolio of services to strong business knowledge of tools and processes are trusted enough to build their loyal customers base. Accenture, with its robust Global Delivery Network, serves clients across 40 industries in more than 120 countries. World class managers from Starbucks, Unilever, Cargill, Carlsberg, Navistar International Corporation, Mettler-Toledo, Canadian National Railroad, The Home Depot and Tata Motors recommend Accenture for outstanding support to their businesses. Accenture has got...
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