Crest
Running Header: STEEP ANALYSIS FOR MCDONALD’S
McDonald’s
McDonald’s Analysis
Evan Scott
Sean Brown
Laury Del Rosario
Edwin Kislyanov
Montclair State University
Group E 1
STEEP ANALYSIS FOR MCDONALD’S
Group E 2
Company Overview
According to McDonald’s website history in 1940 Dick and Mac McDonald open Bar-BQue restaurant on Fourteenth and E streets in San Bernardino, California 2(McDonalds, 2012).
The company is based out of Oak Brook, Illinois according to Forbes website 3(N/A, 2012).
McDonalds is the number one food service retailer in the world 1(McDonalds, 2012).
McDonalds has 1.7 million employees, it operates in 119 countries, serves over 68 million customers each day around the world, and has 33,000 restaurants worldwide 1(McDonalds,
2012). McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key 4(McDonalds, 2012). Upon becoming CEO in 2004 James Skinner set three top priorities for his leadership: long-term sustainable growth for the company; talent management and leadership development; and promoting balanced active lifestyles 5(McDonalds, 2012).
McDonalds is a food service retailer they offer burgers, breakfast sandwiches, hot cakes, snack wraps, chicken fingers, chicken McBites, chicken sandwiches, salads, biscuit sandwiches, Fruit
‘N Yogurt Parfait, World Famous Fries, cookies, soft drinks, milk, coffee, milk shakes,
McFlurry, hot chocolate, juice, sweet tea, and apple pies among several others 6(McDonalds,
2012).
“The challenge today in business is that although there 's quite a bit of economic uncertainty and disposable income is quite depressed, you have to stay tied directly with customers. For us that means we 've got to remain a part of their lives even though they may not have the same financial wherewithal to be able to visit us in our restaurants. We 've adapted
McDonald’s
McDonald’s Analysis
Evan Scott
Sean Brown
Laury Del Rosario
Edwin Kislyanov
Montclair State University
Group E 1
STEEP ANALYSIS FOR MCDONALD’S
Group E 2
Company Overview
According to McDonald’s website history in 1940 Dick and Mac McDonald open Bar-BQue restaurant on Fourteenth and E streets in San Bernardino, California 2(McDonalds, 2012).
The company is based out of Oak Brook, Illinois according to Forbes website 3(N/A, 2012).
McDonalds is the number one food service retailer in the world 1(McDonalds, 2012).
McDonalds has 1.7 million employees, it operates in 119 countries, serves over 68 million customers each day around the world, and has 33,000 restaurants worldwide 1(McDonalds,
2012). McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key 4(McDonalds, 2012). Upon becoming CEO in 2004 James Skinner set three top priorities for his leadership: long-term sustainable growth for the company; talent management and leadership development; and promoting balanced active lifestyles 5(McDonalds, 2012).
McDonalds is a food service retailer they offer burgers, breakfast sandwiches, hot cakes, snack wraps, chicken fingers, chicken McBites, chicken sandwiches, salads, biscuit sandwiches, Fruit
‘N Yogurt Parfait, World Famous Fries, cookies, soft drinks, milk, coffee, milk shakes,
McFlurry, hot chocolate, juice, sweet tea, and apple pies among several others 6(McDonalds,
2012).
“The challenge today in business is that although there 's quite a bit of economic uncertainty and disposable income is quite depressed, you have to stay tied directly with customers. For us that means we 've got to remain a part of their lives even though they may not have the same financial wherewithal to be able to visit us in our restaurants. We 've adapted
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