Creativity and Innovation in the Workplace - Nokia Case Study

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Creativity and Innovation in the Workplace

“Identify and organisation that you consider to be innovative. Briefly describe the organisation you have chosen and its approach to innovation.”

James Devine
213733
Word Count: 2,649

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Executive Summary

This report was to investigate how the Nokia Corporation has been innovative since it was originally founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered innovative, how that innovation has paid off and what challenges the company faces now, and in the future. The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of innovation was within the telecommunications industry. Nokia have manufactured some truly iconic and groundbreaking mobile phones. This report has also uncovered that Nokia has been less innovative since the mid-2000s and is beginning to fall behind competitors. This hurdle is being overcome by the company investing a lot of money into R&D and forming new alliances with other equally powerful companies. Conclusively, Nokia is still to be considered one of the world’s top innovators in mobile technology, but has a small mountain to climb to still be considered that in the next 5 years. The recommendations are that Nokia should continue to invest in research and development and work closely with Microsoft to create smart-phones that will come up against the Apple iPhone and Google Android systems. -------------------------------------------------

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Contents

Section...........................................................................Page number

Executive Summary.......................................................2 Introduction...................................................................3 Why is Nokia Innovative?...............................................4 Innovation is Nokia’s Friend...........................................5 Current and Future Challenges......................................6 To Conclude...................................................................7 Bibliography...................................................................9

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Introduction

The Nokia Corporation is a telecommunications corporation from Espoo, Finland. Nokia is a manufacturer of mobile devices as well as combining Internet and communications industries. Nokia has over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. The Nokia Company was founded in 1865 by Fredrik Ildestam as a wood pulp mill. In 1871, he built a second mill on the Nokianvirta River, inspiring him to name the company Nokia AB. In 1898, Leo Mechelin became the chairman of Nokia and in the same year Finnish Rubber Works was founded and became Nokia’s rubber business. Finnish Rubber Works manufactured galoshes, tyres and other rubber products and competed well against Russian imports. In 1912 Finnish Cable Works was founded by Arvid Wickström. This company produced telephone, telegraph and electrical cables and this began Nokia’s electronics business. By the end of the First World War Finnish Rubber Works bought out Nokia Company as it was nearing bankruptcy. This not only ensured that the Nokia Company survived but also made sure that Finnish Rubber Works could continue to use the electricity supply from Nokia’s generators. Finnish Rubber Works acquired Finnish Cable Works a few years later in 1922, making the three companies jointly owned. The company gained a good foothold in trade at the end of the Second World War by supplying cables to the Soviet Union as part of Finland’s war...
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